TOKYO, Japan (AVING Special Report on 'World Class Brand in Japan') -- <Visual News> The largest electronic products & digital device shop in Japan is going to open in front of Akihabara subway station in Tokyo in September 16th: Yodobashi camera’s multimedia shop. AVING reporters cover the story with vivid photo images.

By opening this shop, it seems that Yodobashi camera is going to enter into a full-scale competition with Bic Camera, the largest digital device distribution channel in Japan. We will see how this incident would affect Japanese digital device distribution channels in the future.

(Picture 1: Yodobashi is advertising its new opening of Yodobashi multimedia shop in Akihabara in its website. The image is the main page of its website)

(Picture 2: subway advertisement of Yodobashi multimedia shop opening)

(Picture 3,4,5 : the external appearances of Yodobashi multimedia shop)

(Picture 6,7,8 : This is Akihabara subway station in JR Yamanote line. If you go out to the main exit, you can find Yodobashi multimedia shop on your left)

(Picture 9~16 : The shop is directly connected to the A3 exit of Akihabara subway station, which is actually a starting station of newly opened subway line . It is actually the first ‘TX-tscuba Express’. Yodobashi multimedia shop is likely to get benefit from this location)

(Picture 13 : The advertisement of ‘i-audio’ was placed in the subway station. It is a product of Cowon, famous Korean MP3P manufacturer)

(Picture 17,18 : Trucks from suppliers are lining up, waiting to be unloaded)

(Picture 19,20,21 : The construction is not yet finished, but salespeople in uniform are already there on standby inside of the shop)

<AVING Special Report Team in Tokyo: Editor&Publisher, Kevin Choi, Phobe Kwon, Annie Park, Hyunok Kim, Jongmin Lee correspondents of AVING to Japan, edited by Daniel Sirh>