Wooin INT (CEO Jin-soo Shim) participated in the 2021 K-Chemicals Cyber Exhibition.

Wooin INT is exporting K. Belle products, an anti-aging cosmeceutical brand. K. Belle consists of products that are effective in relieving hair loss, relieving pigmentation (brightening), and improving wrinkles and provides solutions to prevent skin aging in line with the brand concept of "Healthy Beauty."

With so many cosmetics brands already in the market, such as global brands and low-cost brands, current consumers have improved their knowledge to choose cosmetics with an appropriate understanding of their skin type and function.

In line with this, K. Belle is a "Co-Up" therapy that maximizes efficiency by using medicines and cosmetics at the same time as launching cosmetics with reasonable functional prices and also suggests ways to use them to bring out maximum efficiency compared to price.

Co-up means Co-operative synergy up, that is, cooperating to have an upward effect and is a therapy that complements concerns about side effects of medicines, insufficient applicability, and absorption compared to cosmetics. It presents a collaboration that meets expectations for the efficacy of functional cosmetics and maximizes consumer satisfaction by taking advantage of the efficacy of medicines and cosmetics together.

An official from Wooin INT said, "Because of COVID-19, there were limited opportunities and places to introduce products, and through this online exhibition, there were opportunities to meet more buyers and promote products." "We will try to make more people try K. Belle's excellent products in the future," they said.

Meanwhile, the 2021 K-Chemicals Cyber Exhibition, an online exhibition in the field of chemistry, opened in March and is always in operation, and currently has 270 chemical-related companies. It supports overseas marketing of domestic companies in a contact-free manner and boasts the largest scale in Korea where you can see various product information of industrial chemicals (paint, adhesive, surfactant, MDI, Polybutene, polyol, catalyst, foaming agent, additives, pipes, living plastics, additives, etc.) and cosmetics (sunblock, lotion, shampoo, face masks, etc.).

The chemical industry is closely linked to major industries such as electronics and automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.

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