– More than half of all vehicles submitted were electric vehicles, showing the trend of automobile industry.
– Showcasing many future mobility technologies and products such as self-driving cars, robotics, UAM, and connected technologies.
– 100 companies and institutions from 6 countries around the world participated and the cumulative number of visitors was 250,000
The 2021 Seoul Mobility Show, which was held at Ilsan KINTEX for a total of 10 days from November 26th to December 5th, ended with the possibility of switching from internal combustion engines to as electric and autonomous driving.
More than half of the exhibition vehicles were filled with electric vehicles showing electricity trends at the 2021 Seoul Mobility Show, which was held with 100 companies and institutions from six countries around the world participating.A total of 24 new cars were unveiled for the first time in Korea, and various mobility technologies, products, and services such as mobility as eco-friendly, smart, and service were exhibited.
This year, the exhibition schedule was postponed twice, and the exhibition area was reduced by one-third compared to the “2019 Seoul Motor Show,” but 250,000 visitors visited to confirm the future of mobility.
In particular, the organizing committee made efforts to prevent COVID-19 in consideration of the characteristics of the exhibition, which has a large number of general visitors. Resident personnel of the exhibition hall were allowed to enter only when the second vaccination was completed or PCR tests confirmed negative, and ordinary visitors were required to enter the exhibition hall in accordance with quarantine procedures such as safe calls, body temperature measurement, and wearing sanitary gloves.In addition, real-time monitoring was conducted so that only one person per 6㎡ and up to 4,385 people were allowed, and digital tickets were first introduced to minimize face-to-face contact.
From internal combustion engines to electric vehicles, advancing into future mobility.
In October, the organizing committee gave up the word “Motor,” a symbol of internal combustion engines, and renamed it the Seoul Mobility Show to respond to carbon neutrality and transform it into an exhibition centered on future means of transportation. Accordingly, various electric vehicles and mobility technologies were unveiled at the 2021 Seoul Mobility Show.
There were 10 automotive manufacturers that participated in the exhibition. With a total of 24 new cars unveiled, many booths had put electric cars as their main models.Kia Motors unveiled the world’s first EV, hybrid vehicles from ‘The All-New KIA NIRO’, while Mercedes-Benz and Genesis composed all submission vehicles with electric vehicles.In particular, eco-friendly cars accounted for more than half (51%) of all vehicles submitted this year, up about 17% points from the 2019 Seoul Motor Show.
In addition, Hyundai Motor Company formed a separate robotics park, including the autonomous IONIC 5 jointly developed with Motional and E-GMP, a platform exclusively for electric vehicles, and introduced various future mobility such as “Spot,” a four-legged walking robot, and a two-legged upright walking robot.
In addition, SK Telecom exhibited the Volvo XC60 equipped with the automobile-only AI platform “NUGU Auto,” while SEOYON E-HWA submitted “MUG” that combines physical switches on the auto center fascia display panel, while KAIST and Ajou Motor College submitted flying cars.In addition, small electric vehicle companies such as DPECO, MASTA, EV KMC, and Daechang Motors, as well as participating companies in the mobility field, also unveiled their various mobility technologies and products.
Laying the foundation for fostering an ecosystem of technological innovation.
The organizing committee plans to shift the Seoul Mobility Show from an automotive-based exhibition to a technology exhibition for technological innovation in the future. To this end, the 2021 Seoul Mobility Show promoted the Seoul Mobility Awards, a business agreement with KAIST, and attracting mobility-related research institutes.
First of all, the Seoul Mobility Awards was first organized this year for startups, small and medium-sized companies, and large companies to promote technological innovation in the mobility sector by discovering and awarding innovative mobility companies.The grand prize of this award, which was divided into a total of four categories, was selected as Hyundai MOBIS’ “e-corner module. The “e-corner module” is a wheel module that integrates driving, braking, steering, and suspension functions necessary for vehicles to move and is considered a key component of future mobility in the future. Furthermore, the grand prize was selected for ▲blueshark’s high-performance electric two-wheeled vehicle “R1 Lite” (Eco-friendly Mobility Division) ▲ JMJ Korea’s “Semiconductor Package for EVs Using SiC” (New Mobility Division) ▲SK Telecom’s AI platform “NUGU Auto” (Smart Mobility Division).
In addition, the organizing committee signed a strategic business agreement with KAIST to seek the development of the mobility industry in the future through industry-academic cooperation.Through this, both organizations operated a technology exchange meeting to match KAIST’s research personnel with participating companies in need of technical cooperation during the 2021 Seoul Mobility Show exhibition and set up booths and conferences to display KAIST’s mobility technologies such as self-driving cars.
The organizing committee plans to further expand the participation of research institutes and universities such as Korea Automotive Technology Institute, Korea Electronics Technology Institute, and the Korea Semiconductor Industry Association, so that industry-academic research can play a role in developing the mobility industry.
Man-ki Chung, Chairman of the Seoul Mobility Show Organizing Committee (KAMA), said, “The automobile industry is facing a major transformation period, such as motorization, autonomous driving, and the emergence of new mobility in internal combustion engines, and technological innovation is at the center.”In line with these changes, the Seoul Mobility Show also plans to develop in the direction of promoting technological innovation in the mobility industry ecosystem, and in particular, it will aim to serve as a platform for industry-academia research to interact with each other for technological development, he said.
Meanwhile, Aving News, a global media channel, met online visitors through a real-time live broadcast of the 2021 Seoul Mobility Show.On Press Day, which was held ahead of its opening on November 25th, all 12 participating companies’ briefing sites were broadcast in real time, receiving positive responses from online visitors.In the following real-time live of the opening ceremony (November 26th), there were introductions of new cars such as Maserati, Audi, and Porsche, which unveiled new cars, to neatly solve the curiosity of online visitors.
The 2021 Seoul Mobility Show LIVE was held three times until November 29th, and broadcaster Alex Sigrist introduced the main products of participating companies in English and Korean.Even after the exhibition, edited video content is produced by each participating company and posted on the exhibition’s official YouTube channel to help participating companies utilize it. All real-time live broadcasts will be conducted with a “replay service,” and visitors interested in the 2021 Seoul Mobility Show can watch it at any time.
The Seoul Mobility Show is the only international motor show in Korea recognized by the World Automobile Industry Association (OICA), and is held every odd number of years, starting with the first in 1995. It is hosted by the Seoul Mobility Show Organizing Committee and sponsored by the Ministry of Trade, Industry and Energy, the Ministry of Land, Infrastructure and Transport, the Ministry of Environment, and Goyang City.