1. World Class Company – exhibition center tour – LG Electronics exhibition center ①
For foreign electronic home appliance manufacturers, Japan is certainly a tough place to compete due to strong domestic counterparts. Actually Japanese companies such as SONY, SHARP, and Panasonic are holding more than 90 percent of the domestic market share in home appliances market. In the midst of the harsh competition, however, LG seems to have fought well.
LG has launched the all-in-1 DTV with digital tuner built inside as the first foreign company in Japan last September. LG is going to release 26 inch and 32 inch products to Yodobashi Camera. LG has also announced that it plans to release its new cell phone for NTT Docomo next March, 2006.
Due to the structural aspect focusing on domestic demand, other foreign companies are also struggling in the Japanese market, but LG has been trying to improve recognition of LG as a premium brand by developing customized products suitable for local market.
AVING reporters presents the picture of strategic products of LG displayed in the exhibition center of LG located on the 9th floor of Akasaka Twin Tower.
(Picture: Dong Gun Kim, manager of PR in LG Electronics Japan)
(Picture: home appliances)
(Picture: AV products such as LCD monitor...etc)
(Picture: Japanese prefer LCD TV to CRT due to their relatively small-sized houses)
(Picture: you can try the technology applied to LG washing machine ''TROM'' in the exhibition center)
(Picture: LG optical disc)
(Picture: 5 mega pixels Turing dica phone)
(Picture: LG vacuum cleaners are capable of absorbing dirty substances even from blankets)
(Picture: LG side-by-side refrigerator)
<AVING Special Report Team in Tokyo: Editor&Publisher, Kevin Choi, Phobe Kwon, Annie Park, Hyunok Kim, Jongmin Lee correspondents of AVING to Japan, edited by Daniel Sirh>