SEOUL, Korea (AVING Special Report on 'IFA 2009') -- <Visual News> Sony announced its new BRAVIA S57 series at its press conference on the eve of IFA 2009, which is designed to suit user's lifestyle. With a slim 19 inch LCD screen, a choice of color hues and trendy curved design, it's the ideal fit for your bedroom, kitchen or any home interior.

In fact, the BRAVIA S57 series only weighs 5.4 kg* and comes with a detachable carrying handle and discreet stand. You can easily take it from room to room, hang it on the wall and save extra space around the home. Or even escape to another room to watch your favourite TV programmes without interruptions when there's something else on the main set.

A slender size is not the only feature to help them reduce clutter at home. The BRAVIA S57 series has an integrated, illuminated digital clock display which means there's no need for an extra clock in kitchen or bedroom. The series also comes with handy in-built digital tuners so it can be received digital channels without the need for a set-top box.

"Sony is dedicated to finding the perfect balance between style and performance, and the new BRAVIA S57 series is a great example of this," says Hiroshi Sakamoto, Vice President, TV Marketing Europe. "It's a stylish addition to any bedroom, kitchen or spare room so we made it easy to take from one room to another, and it delivers the great performance and picture quality you would expect from a larger sized BRAVIA TV."

There is a whole range of other things which they can do with the BRAVIA S57 series thanks to its USB 2.0 port and 2 HDMI™ connections.
Plug in a Cyber-shot digital camera or USB key to the USB port and you can view photos in HD detail. Select Photo Mode and the BRAVIA S57 series screen will be optimised automatically to the best image settings so you can show pictures at full screen or view slide-shows to share memories with your friends.

Connect a VAIO laptop or WALKMAN and it can be played music files too, even browse album art on the screen.
The BRAVIA S57 series is HD Ready which means users can watch HD channels in high definition detail or get an immersive movie or gaming experience when you connect a Blu-ray Disc™ player or PLAYSTATION®3 via HDMI.

The BRAVIA S57 series delivers stunning picture quality compared to other small screen TVs and portables. It's packed with high quality technology features found in larger sized BRAVIA TVs.
BRAVIA ENGINE 2 and a Dynamic Contrast ratio of up to 8.000:1 deliver incredible detail and image depth. Live Colour™ picks out the subtlest shades and natural colours, including skin tones. 24p True Cinema™ ensures you'll enjoy a real film experience as the director intended displaying at original speed of 24frames per second.

Choose Scene Select and you can quickly optimise picture and audio settings for the type of content you want to view. Select "Sports" and the BRAVIA S57 series will automatically change to settings to make you feel like you're right in the stadium. You can also choose Scene Select settings for "Cinema", "Photo", and "Games".

The BRAVIA S57 series also comes with a range of eco-features such as Power Saving and 'Idle TV' which switches your TV to standby mode if there's been no user activity for a preset time. Ideal if you fall asleep during a late night movie. Use the energy saving features on the BRAVIA S57 series and you could reduce the energy consumption of your TV and help save money on household bills.