NEW YORK, USA (AVING) -- <Visual News> SONY Korea (www.sony.co.kr) has announced that it plans to release its new brand ‘BRAVIA’ and presented its ‘E series’ equipped with HD 3LCD technology.
50-inch LCD TV ‘KDF-E50A10’ features new ‘Iris Shutter’ technology which can express deep black colors by controlling the amount of light according to the brightness of input signals.

It is all-in-one product with digital tuner built inside. It weighs 32Kg and is also environmental friendly product with 210W consumption power.

The company said that ‘BRAVIA’ is playing a key role in its ‘HD (High Definition) world strategy’ that aims to satisfy eyes and ears of consumers with HD.