StyleSeller, an IT-based commerce startup, is creating consumer-oriented commerce. StyleSeller, a social media-based C2C commerce platform where consumers directly participate in brand product marketing and receive profits, was launched in 2017. In October last year, “Favorite,” which allows consumers to share their product experiences in a short form, was launched.

StyleSeller is a service that enables consumers to surpass the role of purchasing to take the role of a seller who reviews and directly distributes the products they have purchased through various channels. Anyone can create their own shop, induce sales by posting the shop link along with the content through the social media channel, and receive some percentage of sales amount as reward. Members of StyleSeller can earn money anytime and anywhere, and they can handle product sourcing, inventory, and delivery without difficulty.

The company staff said, “Anyone can set upa shop instantly. Shop links are created at the same time as membershipregistration, so there is a chance of sales just by posting links on the socialmedia channel. Also, by handling members who want to sell one-on-one, we teachthem how use the service and help them to handle inquiries so that more salescan be generated.”

Currently, StyleSeller achieved 315% salesgrowth in 2020 compared to 2019, and it is achieving steady growth of over 20%on average in 2020. The worlds is currently in need of joint purchase fromsocial media market, so the expectation for the growth of StyleSeller in socialmedia market joint purchase in 2021 is high.

The company staff said, “The one-person market (cell market) and short-form trends are expected to accelerate further in 2021. StyleSeller wants to be the bridgehead that anyone can access and use rapidly changing trends without restrictions.” He then said, "In particular, we plan to promote various marketing with the goal of positioning the short form video platform Favorite in the market by 2021."