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  • 기자명 Sally
  • Tech & Bio
  • Published 2022.12.01 11:09

SicPama Showcases Its Table QR Ordering Service at SLUSH 2022: “Splitting Bills and Random Payment Features Make Eating Out More Fun!”

SicPama Co.Ltd (CEO Jung Suh) participated in SLUSH 2022, an event for startups held in Helsinki, Finland from November 17 (Thursday) to 18 (Friday).

With the SicPama service, customers can order and pay from their tables, saving restaurants time and effort in taking orders and payments and helping them focus on cooking and serving.

The initial service offered by SicPama, whose goal was to ‘bring data closer to restaurant owners,’ analyzed the correlation between menus using the POS data of franchise restaurants to forecast how busy the restaurants will be. In less than a year after its establishment, SIC PAMA was able to successfully identify the needs of the F&B industry, by having each and every employee, from its CEO to developers and even designers, personally meet and observe about 100 restaurant owners and people working in the F&B sector.

According to SicPama, “Restaurant owners experience difficulty serving customers especially during busy hours, due to the high expenses that go into staffing and a shortage of labor. Also, F&B businesses needed in-depth customer management based on the analysis of customer purchases to fuel their growth.”

From the left: Leo Thevenet, CEO of Lecafedugeek, a French media outlet, and Jung Suh, CEO of SicPama, having a conversation│Photo-AVING News

The F&B sector needed detailed customer data such as gender, age, and type of food consumed to expand the scope of their business growth, but it was impossible to collect customer data with the existing POS system. In light of this, SicPama decided to dramatically change the direction of its service from data analysis to a QR table ordering system that could help restaurant owners focus on cooking, serving, and cleaning. The company secured a KRW 200 million investment in October, and is on track to release its first overseas service in Singapore next February.

Example image of the table QR ordering service of SicPama | Courtesy-SicPama

A SicPama employee said, “For example, a SicPama user can go to a Chinese restaurant for lunch with her colleagues, sit at a table without having to wait, scan the QR code on the table, and pick a menu on her mobile phone without having to install an app. She won’t have to look at other people’s phones to see what they are getting because she can see that information on her phone in real time. When everyone is done picking their dish, they can just place the order without having to wait for a waiter.”

The service also supports different methods of payment, including “pay only for myself,” “pay for everyone,” “split the bill 1/n,” or even “randomly pick who pays.” This features helps customers save time since they can just walk out of the restaurant whenever they are done eating, without having to wait at the counter to pay.

Also, the restaurant owner can know the order status and the type of customer (frequent vs. new visitor) at a glance through the SicPama platform, and the platform makes serving customers easy even for newly employed staff. The self-order, self-payment system increases the table turnover rate, in addition to saving the time that goes into sifting through stacks of long receipts and putting numbers in Excel at the end of the day. The owner can also view the daily revenue, the most-sold menu, and the percentage of revisiting customers.

Example image of the table QR ordering service of SicPama | Courtesy- SicPama

The SicPama employee said, “The SicPama solution collects a wide variety of data, from what the customer ordered at a specific restaurant to who paid and even what the rest of the party ordered. While the existing solutions focus on customer relationship management (CRM), the SicPama solution analyzes the information on the relationships between the customers and provides daily recommendations of menu combinations to increase the income per customer and offers a VIP customer management solution that leads old customers to bring in new ones.”

“Our service also adds fun to the payment experience, using features such as ‘split the bill’ or ‘randomly pick who pays’ so that customers don’t have to Venmo each other after meals. We developed our service based on behavioral psychology analysis of the entire process that takes place inside a restaurant so that every member of the party is satisfied with the method of paying,” the employee added.

SLUSH is a renowned Northern European global startup exhibition, first held in 2008, where startups from all around the world meet major investors in Europe and Finland. The companies participating in SLUSH 2022 took part in promoting their companies by running the K-STARTUP Pavilion, the side event “K-STARTUP Demo Day,” and networking with professional investors using a matchmaking tool.

[Helsinki, Finland=AVING & Lecafedugeek Special Report Team – Joseph Choe, Dongkwan Kim, Mokkyung Lee, Leo Thevenet]

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