Seoul International Wines & Sprits Expo2021 (SIWSE) was held on July 2 (Friday) at COEX Hall B in Seoul.

Seoul International Wines & Sprits Expo2021 will be held July 2-4. Due to the prolonged COVID-19 pandemic, Korea’sliquor market had undergone major changes as the number of people drinking athome and alone increased. Also, customers started to look for quality ratherthan quantity, shifting from wanting products with best value to the productsthat capture their hearts.

In line with these changes, this year'sSIWSE will display all kinds of liquor ranging from wine to beer, spirits, andtraditional liquor, as well as related foods such as cheese and olives,accessories, equipment, transportation, packaging, and related equipment.

SIWSE is the only comprehensive liquorexhibition in Korea and attracts more than 25,000 buyers and visitors everyyear. Also, it provides an exhibition platform where various products coveringthe entire liquor industry are showcased and promoted directly to the buyers.

Also, by considering the characteristics ofthe liquor industry, which must respond sensitively to rapidly changing trends,the SIWSE will hold systematic alcoholic beverage events and seminars for thegrowth of related businesses. Through this event, related workers can find aspace where they can identify industry trends and conduct effective businessmeetings based on them to develop new market channels.

Also, 17 tasting zones and four washingzones are operated separately to prevent the spread of COVID-19 infection. QRcheck-in is required when using the tasting zone.

At SIWSE 2021 LIVE, Alex Sigrist willintroduce the main products of participating companies in Korean and English.After the exhibition, the edited video content will be produced for eachexhibitor and posted on the exhibition's official YouTube channel, helpingexhibitors to utilize it.

This live broadcasting will air on July 2(Fri), 11:00 am to 5 pm.

Hosted by Korea Int’l Exhibition Co, the17th Seoul International Wines & Sprits Expo 2021 is Korea's only largestliquor exhibition held in Seoul, and is known as the best platform for liquorsales, promotion and business expansion. Along with systematic liquor sideevents and seminars, Seoul International Wines & Spirits Expo will be heldconcurrently with the International Beer and Equipment Industry Exhibition andWorld Traditional Liquor Festival.

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