SEOUL, Korea (AVING) -- <Visual News> Samsung Electronics today announced that it will launch a new on-device application store for Samsung Smartphone users on September 14th.

The Application Store will open in the UK, France and Italy, with more than 30 countries including Germany and Spain to follow. Initially, the store will be accessible to users of Omnia and I8910 HD devices and later expand to other models such as Omnia II(model : I8000) and OmniaLITE(model: B7300).

The Samsung Application Store allows users to browse a variety of applications including games, references, social networking, e-books and health-related tools (e.g. pedometer, eye test, etc) that are easily downloaded with one click.

In order to activate the service, Omnia and I8910 HD users will need to upgrade their devices. Omnia customers can download and install the mobile client from the website www.samsungapps.com. I8910 HD customers can simply upgrade their software by selecting the Application Download icon on their phones. For more details, please visit the website, www.samsungapps.com.

The on-device client is available in English, French and Italian and supports credit card and phone billing through the mobile application store. Users who haven't signed up as a member of the Application Store can purchase free applications and paid applications through the phone billing payment option. Additional languages, devices and features will be added throughout the year.

The Application Store is designed to automatically display the relevant application catalog available for a user's specific Samsung mobile phone model, and works over cellular networks and Wi-Fi.

Over 300 native applications meeting Samsung's content guidelines will be available at launch, expected to grow to over 2,000 by the end of 2009. Gameloft, Electronic Arts, Handmark, TAITO, Paragon SW, Capcom, Com2us, Prompt, Pearson Longman, Bokan Tech and Diotek are among the providers of applications to the Samsung Application Store.

Users can browse the website, www.samsungapps.com, for details, see featured applications and participate in online events.

Earlier this year, Samsung launched its seller site (http://seller.samsungapps.com) for application developers and content providers enabling them to distribute and sell their applications directly to Samsung Smartphone users.

Samsung Application Store will be demonstrated at the IFA 2009, the IT and CE trade show, in Berlin from September 4th to 9th. Please visit to experience the newly launched Samsung Application Store at Hall 20.