RUSHLEY INTERNATIONAL Presents Affective Personal-care Cosmetics Line at the 2021 K-Chemicals Cyber Exhibition


RUSHLEY INTERNATIONAL (CEO Byung-hee Jeon) participated in the 2021 K-Chemicals Cyber Exhibition.

RUSHLEY INTERNATIONAL, an outdoor cosmetics manufacturer and supplier, presented products such as muscle massage gel, deodorant, odor-removing cleansing tissue, and all-in-one wash off oil scrub. It aims to secure the best competitiveness and integrated network by researching and developing new products and the most effective personal care cosmetics that have never existed before.

It has secured cost competitiveness by directly supplying and managing key raw materials from subsidiary materials and can develop effective formulations through trend research and industry-academic networks.

Most of the products in the market are catered towards men such as strong pain relief patches. There is a hassle of having to wash your hands again because you must apply it with your hands, such as tubes and pumps, which are uncomfortable to use, and there is a risk of an accident that touches your eyes when not washed off properly.

RUSHLEY INTERNATIONAL has developed optimal products for proper use of the contents. By optimizing the integrated structure of tubes and rolls that do not need to be directly touched by hand and the formulation with reduced irritation for the dual effect of proper cooling and heating, resulted in the production of rolling care.


It calms muscles and skin first with sequential functionality. It provides the touch of stainless steel, the coolness of the aqua gel, and the freshness of menthol. Hypoallergenic calming takes care of tired and damaged skin. In addition, blood circulation is promoted through heating that gradually rises after cooling, which helps recover from fatigue.

With an innovative rolling packaging, it is an integral wide stainless-steel roll and tube that directly presses the muscles and skin, maintaining the coolness of the muscles and the tightness of the skin. It is not applied directly with your hands, so it is clean to use and prevents contact with your eyes. Effective massage is possible in a small amount, so you can squeeze out a small amount of gel and apply it widely. It can also be used without the gel as a rolling massager to increase the elasticity of the skin and muscles with frequent use.

An official from RUSHLEY INTERNATIONAL said, “We hope that the brands DERMABAANC and Papas Heart Rolling Gel will be well known through this exhibition. By expanding the types of products, we are waiting for the development of formulations specialized for athletes and the launch of smaller portable products. We will release products that apply eco-friendly materials and containers that can be refilled according to eco-friendly trends, they said.

Meanwhile, the 2021 K-Chemicals Cyber Exhibition, an online exhibition in the field of chemistry, opened in March and is always in operation, and currently has 270 chemical-related companies. It supports overseas marketing of domestic companies in a contact-free manner and boasts the largest scale in Korea where you can see various product information of industrial chemicals (paint, adhesive, surfactant, MDI, Polybutene, polyol, catalyst, foaming agent, additives, pipes, living plastics, additives, etc.) and cosmetics (sunblock, lotion, shampoo, face masks, etc.).

The chemical industry is closely linked to major industries such as electronics and automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.

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