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  • 기자명 Keily
  • Biz
  • Published 2021.03.31 07:05

Promising domestic chemical firms participated in the '2021 K-chemicals Cyber Exhibition' held from March 22 to 26, showcasing their flagship lineup to set a foothold for overseas expansion

Natural & Me Loess fragrance deodorant Photo by △ Natural & Me

Natural & Me Co., Ltd. Presented aFragrance Deodorant Developed Using Loess

Natural & Me is a technology-intensivecompany that develops idea products for improving the inconvenience of everydaylife. It produces and sells eco-friendly products such as fragrance deodorants,dehumidification deodorants, and fine dust reduction agents made with eco-friendlymaterials. Made with only eco-friendly materials trusted by consumers, Natural& Me's loess fragrance deodorant is a safe, alcohol-free as well asformaldehyde-free product that can be decorated in a desired space with variousfunctions such as aroma, deodorization, humidity control, and small items. Thefully-used scented ball can be dumped into the ground or be recycled fordecoration by placing it around a flower pot.

In thefuture, Natural & Me plans to release a product that have functions ofdeodorization, absorption, and dehumidification by printing photos on a perliteboard and coating it with UV. An official from Natural & Me said “We haveparticipated in this exhibition to introduce eco-friendly loess fragrancedeodorant differentiated from existing liquid fragrances and to conduct globalmarketing. We plan to participate in offline conferences and exhibitions in thefuture as well.”

Meanwhile, the '2021 K-chemicals Cyber​​Exhibition' supported domestic companies' overseas marketing in anon-face-to-face manner. It boasts the largest-scale in Korea for visitors tosee industrial chemical products (paints, adhesives, surfactants, MDI, polybutene,polyols, catalysts, foaming agents, additives, household plastics, pipes, etc.)and cosmetics (sunblock, serum, ampoule, skin, lotion, shampoo, mask pack,etc.). This year, about 270 companies participated and provided flagshipproducts and services.

In particular, this exhibition supported 3Dtech-based exhibition halls and booths, production and exhibition of chemicalproduct-specific contents, and online marketing for overseas buyers. Currently,most major industries such as electronics and automobiles are closely intertwinedwith having the chemical industry in the center. In line with this, the Korea SpecialtyChemical Industry Association (KSCIA), which is the organizer, helps domesticchemical companies expand overseas through various support such as export,research and analysis, technical standards, HDR support, and response tointernational agreements. In 2021, KCSCIA aims to achieve exports of 330million dollars in the chemical industry.

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