– Recovering the number of exhibitors·visitors to before pandemic levels, raising expectations for economic recovery
– Positioned as a leading exhibition of eco-friendly·digital innovation
‘Preview in Seoul (hereafter, PIS) 2022’, the textile fashion representative exhibition, hosted by Korea Federation of Textile Industries (Chairman Sang-woon Lee) was held on August 24 (Wednesday) at COEX in Seoul, and was completed in success on August 26 (Friday).
311 domestic and foreign textile and fashion companies (524 booths) participated in this exhibition and presented global trending eco-friendly and new digital technologies and products, which are sustainable innovation strategies for the textile and fashion industry.
Among the eco-friendly textile, various new bio-based products and biodegradable materials were the most eye-catching.
Hyosung TNC introduced for the first time in Korea, bio spandex ‘Creora Bio-based’ made by substituting coal-based material with corn extract for the first time in the world. They expanded the eco-friendly textile area to spandex following polyester and nylon.
NeoEnpla introduced DuPont’s ‘Sorona’ with main ingredient of corn sugar, and ‘Graphinus’, an eco-friendly, highly functional stretch yarn that fused with multifunctional graphene fiber extracted from graphite. Kyungbang Limited and Ajin International introduced for the first time in Korea natural stretch spun yarn blended with corn fiber to signal their entry into the spandex alternative market.
In addition, biodegradable materials such as biodegradable PLA yarn using corn and sugar cane extracts from CORESHTECH, bio-based membranes and nylon fabrics from Shin Han Industries, ONECHANG Materials, and Heyone Corporation, and Hanji leather from Hanwon Moolsan Corp gained much interests.
This year’s PIS has established itself as a textile fashion exhibition leading digital innovation through the hybrid fashion show held as the opening event, and the Digital Fashion Pavilion led by CLO Virtual Fashion and Adobe Korea and participated by Microsoft and Nvidia.
‘Next Gate Fashion Show’ is a fashion show that combines virtual and real clothing with products collaborated with 15 eco-friendly material companies and designers Hwan-sung Park (D-Antidote) and Chung-hoon Choi (DOUCAN) who pursue sustainable fashion and delivered clear concept to the public.
‘Digital Fashion Pavilion’ drew the greatest interest during the exhibition period. 14 companies including CLO Virtual Fashion, Adobe Korea, Microsoft, Nvidia, Pixelful, LF, Sejung, and F&F participated to provide a new experience by combining technologies such as 3D, virtual·augmented reality, and metaverse. This pavilion showed the future of a completely new textile and fashion industry.
During ‘PIS 2022’ where about 10,000 people visited for three days, buyers praised the solid exhibition composition, including new content that could not be seen in other exhibitions and seemed very satisfied to see new materials from participating companies who are leading the market.
Braunstein, concept & design manager for luxury brand Michael Kors, said “Korea’s eco-friendly products caught our attention. We conducted in-depth consultations with knitwear and subsidiary material companies with innovative and outstanding technology.”
Breivik, director of product development at Helly Hansen, a Norwegian outdoor brand, said, “It was easy to find a supplier that I wanted with a well-organized exhibition hall. It was good to be able to discuss new items related to materials for lightweight down jackets.”
In addition, Victoria, team leader of Marc Jacobs’ fabric purchasing team, held a meeting with a jacquard fabric company to plan a product for next spring season and promised additional consultations in New York next month. Design director at premium sport brand ASRV, Casey, also consulted with companies focusing on outdoor windbreak, waterproof fabrics, and spandex woven fabrics with good elasticity.
CEO of Messe Frankfurt Korea, Yong-joon Jin, said, “In the aftermath of the ongoing US-China trade war, there is a trend to reduce dependence on Chinese raw materials. In the future, PIS will take the place of the Chinese exhibition as a platform that connects the global supply chain.”
The seminar programs were held from August 24th to 25th on topics of high interest in the industry, such as eco-friendly materials, certification, and digital technology. On August 25th, in order to respond to the rapidly changing global environmental change, Korea Federation of Textile Industries and nine regional research institutes launched the ‘Textile Fashion Tech Forum’ council and started mutual cooperation to promote PIS, a place of communication and harmony in the textile and fashion industry.
An official from Korea Federation of Textile Industries said, “We hope that PIS has been helpful in resuming global business along with the endemic transition, and we will do our best to grow as an exhibition that leads innovation in the textile and fashion industry by continuously reinforcing new contents.”
Meanwhile, ‘PIS 2023’ exhibition will be held at COEX Hall A from August 23rd (Wed) to August 25th (Fri) next year, and all textile and fashion streams will participate to showcase the latest trends and technologies.