[Pangyo Tech] Wardrobe at a glance with NHN’s AI service… NHN officially launches AI Fashion service

NHN announced on Sep. 29 that it has officially launched the AI fashion service specialized in the fashion industry by using its own AI technology. The AI fashion service was developed by learning data from various domestic and foreign shopping platforms based on image search technology.

AI fashion provides services like △Camera search that allows users to quickly and easily search for similar products using only images and without knowing product information such as product name or brand, and △Recommendation of similar products in different price ranges and products with similar images if there is no stock.

By using this, small and medium-sized shopping malls can easily provide sophisticated AI-based recommendation services. It is more reasonable in terms of cost and resources than building AI services on their own.

NHN provides AI fashion services to domestic and foreign shopping platforms such as FashionGo and Brandi and has improved the quality of product search and recommendation features. In the case of Brandi, which applied the service in March of last year, the proportion of clicking on recommended products after the customer selecting the desired product increased to more than 25%.

NHN is focusing on AI service advancement by analyzing various attributes such as category, color, material, and pattern in product images and launching a “deep tagging” feature that can be implemented as a detailed search filter, while continuing to provide AI-based services like OCR, license plate recognition, voice recognition, and voice synthesis.

Park Geun-han, Head of NHN’s AI Business Division, said, “NHN has been conducting AI research that can be easily applied to real life, and is implementing it into actual services such as AI fashion and face recognition. We will work hard to provide a variety of AI-based services that companies can easily incorporate into their businesses.”

Pangyo Technovalley is an innovation hub for global companies comparable to the Silicon Valley in the US, Zhongguancun in China, and STATION F in France. It is an Asia tech hub with 1,259 IT, BT, CT, and NT companies that possess innovative products and technologies. Located just south of the metropolitan area, it provides the best environment for Korean companies to do business with great transportation access and infrastructure.

Various high-tech companies are located in Pangyo Technovalley, and it is occupied by 64,000 full-time employees, many in their 20-30s. In terms of industry, the companies are engaged in information technology, contents technology, biotechnology, and nanotechnology.

With the support of innovative companies with global capabilities such as Kakao, Naver, AhnLab, Krafton, NCSoft, Nexon, and Hancom, companies in Pangyo Technovalley recorded 107 trillion won in sales last year. Investment and infrastructure growth in Pangyo is expected to continue, with the Metaverse hub entering Pangyo this year.

Source: Pangyo Techno Valley Official Newsroom 

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