[Pangyo Tech] Smilegate to promote virtual human Han YuA

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Smilegate announced on Aug. 27 that it will showcase its virtual human “Han YuA” on Instagram and start promotion activities.

Han YuA is the main character of its VR game “FOCUS on YOU.” This character has received great love from the fans with the look that reminds them of first love.

Smilegate joined hands with Giantstep, a company that has shown remarkable achievements in special effects (VFX) and VR to foster Han YuA into an attractive celebrity. With Giantstep’s Ai-based virtual human solution and real-time engine technology-based real-time contents solution, Han YuA will be taking steps to communicate with the public in a more advanced form like a real person.

Especially, to make her into a popular virtual celebrity, she will participate in acting and singing by the end of this year. She will also collaborate with a famous brand.

 Her activities will be posted on Instagram.

To diversify the intellectual property (IP) of the game “Crossfire,” Smilegate made attempts to expand the contents to entertainment by producing dramas and Hollywood movies.

Baek Min-jeong, Executive Director of Smilegate IP Business, said, “Recently, as metaverse and virtual influencers are in the spotlight in our society, virtual characters can increase contact points with the public through their activities that transcend time and space. We have built up awareness on Han YuA with the VR game, and we are planning to put her in various online and offline activities. Please look forward to it.”

Pangyo Technovalley is an innovation hub for global companies comparable to the Silicon Valley in the US, Zhongguancun in China, and STATION F in France. It is an Asia tech hub with 1,259 IT, BT, CT, and NT companies that possess innovative products and technologies. Located just south of the metropolitan area, it provides the best environment for Korean companies to do business with great transportation access and infrastructure.

Various high-tech companies are located in Pangyo Technovalley, and it is occupied by 64,000 full-time employees, many in their 20-30s. In terms of industry, the companies are engaged in information technology, contents technology, biotechnology, and nanotechnology.

With the support of innovative companies with global capabilities such as Kakao, Naver, AhnLab, Krafton, NCSoft, Nexon, and Hancom, companies in Pangyo Technovalley recorded 107 trillion won in sales last year. Investment and infrastructure growth in Pangyo is expected to continue, with the Metaverse hub entering Pangyo this year.

Source: Pangyo Techno Valley Official Newsroom