MyFranchise, the online startup platform, announced that they will start the ‘MyFranchise Dark Horse Project’, a startup recruiting project for innovative brands that have entered the franchise market.
The first project brand is ‘Robert Chicken’, which is fried chicken from a robot, and it is looking for franchisee by August 31st.
MyFranchise was established in October 2019 with the goal of making the transparent and healthy startup ecosystem by solving the information asymmetry of the offline startup market. They are providing services for the franchise headquarters and the platform ‘MyFranchise’ for future franchise founders, and has successfully attracted investment from Naver D2SF and others. As of July 2022, there are a total of 2,600 MyFranchise partner brands, with 570,000 accumulated startup information hits and about 6,000 accumulated startup inquiries.
‘MyFranchise Dark Horse Project’ is a project that connects franchise brands with strong potential with future franchisee. Brands that start franchise business in earnest after completing market verification through directly managed stores are selected as ‘Dark Horse’ and recruit future franchisee.
The first brand to be introduced in the ‘MyFranchise Dark Horse Project’ is ‘Robert Chicken’, which can be operated by a single owner while using a collaborative robot to achieve consistent taste. They have already verified the market by operating 7 directly managed stores, and are recruiting their franchisees through thls project. There are benefits through thls project, such as exemption of robot rental fee of 36 million KRW for 3 years to the first contract holder, and fee exemption of 7 million KRW worth of franchise fee and education fee up to the 10th contract.
Jun-yong Kim, CEO of MyFranchise, said, “MyFranchise has established itself as a link between brands with potential and future franchisee by resolving information asymmetry between the franchise headquarters and members planning to start a business. With thls Dark Horse project, we will find the brand that will become the dark horse in the franchise market, and connect them with future franchisees.”