Hankook Tire & Technology announced on the 22nd of May that it will participate in ‘The Tire Cologne 2022’, an international tire exhibition held in Cologne, Germany from the 24th to the 26th and unveil ION, a tire brand exclusively for electric vehicles, for the first time.
The Tire Cologne is the world’s largest tire exhibition in which major global tire companies participate. This event will be held for the first time in 4 years since 2018.
Hankook Tire explained, “The ION was developed with the goal of being a ‘high-performance premium’ electric vehicle from the design stage, so it perfectly realizes the performance of high-power electric vehicles such as pure electric sports cars.”
ION is characterized by being equipped with ‘Korea Evolution Technology’, which overcomes the ‘trade-off’ in which when a certain performance is raised, other performance is lowered. The company emphasized that it exhibits performance optimized for the characteristics of electric vehicles, such as by increasing lateral rigidity to withstand the load of heavy electric vehicles, realizing excellent handling performance, and providing an optimal low-noise environment.
With ION, Hankook Tire has completed the industry’s first full lineup of tires exclusively for electric vehicles that can be used during summer, winter, and all-four seasons.
Starting with this exhibition, ION will be launched in the European market first. Products will be released sequentially from August to domestic and other overseas markets.
Hankook Tire will also exhibit ‘Winter i*cept RS3’, a winter tire, and ‘i-flex’, an airless tire. I-flex was first introduced at CES 2022, the world’s largest electronics and IT exhibition held in Las Vegas, USA in early January of this year, and the latest design will be unveiled at this exhibition.