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  • 기자명 Jung Hyun Ko
  • Tech & Bio
  • Published 2020.09.17 09:53

[Pangyo Hot Issue] Kakao Games-Wemade conclude strategic business alliance for the new mobile MMORPG Mir 4

Kakao Games and Wemade are gathering theirstrengths to successfully launch Wemade’s Mir 4.

With the launch of the new mobile MMORPGMir 4 ahead Kakao Games (CEO Nam Gung-hun and Cho Gye-hyeon) and Wemade (CEOJang Hyeon-guk) signed a strategic business alliance on September 16.

This business alliance was proceeded topromote more business growth opportunities by actively utilizing the strengthsof the two companies and creating business competitiveness and synergy.

The two companies are planning to conductall-round marketing collaboration for the pre-order and official opening ofWeMade’s Mir 4 released on the second half of 2000.

In addition, with Kakao Games’ specializedmarketing solutions such as social marketing and pre-order advertisements,Wemade plans to actively plan joint promotions and gather.

In the future, starting with the marketingfor Mir 4, the two companies are expected to continue a close relationship byfocusing their capabilities to secure competitiveness in the mobile business.Also, by connecting Mir IP and Kakao Platform, they are also planning tointroduce a variety of advanced customized marketing for the game.

Wemade CEO Jang Hyeon-guk said, "If wecombine the outstanding contents of Mir 4 and the platform competitiveness ofKakao Games,  we will be able to securemarket competitiveness and also create a great synergy effect. We will do ourbest to provide stable service by actively cooperating with Kakao Games.”

Kakao Games CEO Nam Gung-hun said, "Weare happy to present a customized social platform model optimized for Wemade'smasterpiece Mir 4. To successfully launch the game, we are planning to developa high-density marketing by segmenting the user base, so please look forward toit.”

The Legend of Mir 2 is a major game debutedin the Korean market in year 2000 that pioneered Korean Wave in gamesenthralling 500 million people around the world. After first being introducedin China, it is picked as one of the three major historical fictions in Chinacomparable to the Records of the Three Kingdoms and Journey to the West. It hasgrown into a mega IP that boasts a game market of 9.4 trillion won withhistorical fiction-type games in China.

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