상단영역

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  • 기자명 Jung Hyun Ko
  • Tech & Bio
  • Published 2020.09.11 12:22

[Pangyo Hot Issue] Kakao Commerce reveals 100-day performance of Kakao Shopping Live Beta Service

- Kakao Shopping Live expands product types and exceeds 5 million cumulative views in just 25 times

- Established superior content planning/production capabilities by preparing exclusive infrastructures like a new team and studio

- High accessibility based on KakaoTalk, convenient communication between seller and consumer, and outstanding contents

- Announced synergy in the future by integrated marketing with KakaoTalk Shopping・KakaoTalk Gift・Kakao Makers

Kakao Shopping Live, operated by KakaoCommerce (CEO Hong Eun-taek), is presenting specialized live commerce bydiversifying content and product types. The number of Kakao Shopping Live TalkChannel friends has steadily increased to one million, and the cumulativenumber of live viewings from 25 live events exceeded 5 million views.

Live commerce is a service that providesproduct information through real-time mobile broadcasting, and sells productsthrough interactive communication between sellers and consumers. With therecent spread of the social atmosphere that favors non-face-to-face consumptiondue to COVID-19, it is becoming a new form of consumption.

Kakao Shopping Live's strengths aresteadily expanding product types, building active infrastructure andspecialized content.

Kakao Commerce has been expanding itsproduct range, including childcare products and health foods since its firstlive show as a fashion product. Also, an exclusive team for Kakao Shopping Livewas established for partners who had difficulty in establishing a productionsystem, and its own studio was provided. In addition, productMDs/experts/influencers participated directly from content planning todirecting and live broadcasting to communicate with consumers and provideeffective usage and product information to increase credibility and enhancesuperiority.

In the pre-release live of the Vans AnaheimCollection held in July, a footwear professional YouTuber Wadi appeared andintroduced the brand's history and product details, and this resulted inrecording 380,000 viewers. Also, at COSRX Pad Live, a beauty product, makeupartist Hahm Kyung-sik and beauty influencer RosePix introduced the products andgave summer skin care tips, selling more than 5,000 sets. To maximize theproduct's features, the National Geographic Cabin House Tent & FW SummertimeClothing SALE show was conducted outdoors with a camping professional YouTuberand recorded more than 400 million sales.

Also, Kakao Shopping Live boasts highaccessibility that can be easily used as a KakaoTalk talk channel. In KakaoShopping Live・KakaoTalk shopping・KakaoTalk Gift, you can also set a reminder of the scheduled broadcast dateand re-view past live commerce. Also, by supporting close communication betweensellers and consumers through KakaoTalk chat, inquiries about products duringbroadcast can be made in real time, and responses from product planners andexperts can be received immediately.

Thanks to this growth, Kakao Shopping Liveplans to further diversify product types and increase the number of broadcastsfrom this month. In addition, it is planning to create synergy with theintegrated marketing with Kakao Commerce's KakaoTalk Gift, Kakao Talk Shopping,and Kakao Makers service.

An official from Kakao Commerce said,"The viewers and sales of Kakao Shopping Live are steadily increasing, andthis growth is expected to continue in the second half of this year as well. Wewill also increase the number of events to support small and medium businessowners as well as increasing the convenience and satisfaction of shopping byexpanding the expert pool in many areas.”


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