A casual game developer/publisher Aloha Factory announced that the company successfully attracted a Series A investment of 6 billion won.
This round of investment was led by LB investment. Korea Investment Partners, Crit Ventures and POSCO Technology Investment also participated in the deal just as the last round of investment.
Aloha Factory is the company that has steadily developed hyper-casual games, and since the hyper-casual genre has characteristics of easy and intuitive gameplay, anyone in any age group can enjoy the game. Aloha factory released “Kiss in Public’ in August of 2021 and recorded total cumulative downloads of 10 million. Also, “Dragon Island”, an arcade idle game released in March this year, reached 4 million downloads. Recently, “Monster House,” a defense genre game was released, which helps the company expand the genre horizon and is a spur to its consistent release.
“It is our vision to make games that can win many fans’ heart for a long time”, said Lee Ho-jin, the CEO of Aloha Company. He add, “We have advanced the production process of the games and acquired our know-how by producing more than 150 prototypes and releasing more than 20 mobile casual games.” Lee expressed his ambition saying, ”With this round of investment, I believe we can expand our game genres to ‘midcore casual’, and contribute to Korea’s mobile causal game ecosystem by partnering with other startup game makers.”
Park Ji-hyeong, a senior reviewer at LB investment pointed out, “Aloha Factory is a company that is in the same line with the global market trend of hybrid casual games. The company shows off its creative ideas and driving force, which makes me expect its business will grow in the future.”