MOU Signed between International Coffee Organization and Seoul Int’l Cafe Show

EXPORUM (CEO Danny Hyundae Shin), a Korean exhibition organizer of Asia’s largest coffee industry event, Seoul Int’l Cafe Show and World Coffee Leaders Forum, has established MOU with the UN affiliated organization, ICO(International Coffee Organization), in order to cooperate together to maintain a sustainable development of the global coffee industry.

(photo : Roberio Oliveira Silva, the executive director of International Coffee Organization and Danny Hyundae Shin, CEO of EXPORUM)

EXPORUM was the only South Korean representative, professional convention & exhibition organizing company invited to the ICO assembly held in London, to carry out a presentation on the Korea coffee market and prospects to the delegates of 90 countries as well as the observers.

EXPORUM signed its partnership MOU with Roberio Oliveira Silva, the executive director of International Coffee Organization. This agreement made between a UN affiliated organization and a private exhibition organizer (ahead of South Korea’s registration as a member of ICO) verifies the significance of South Korea’s coffee industry within the global coffee market, as well as the international position of Seoul Int’l Cafe Show as ‘Asia’s No.1’ industrial leader.

(photo : the general assembly held at IOC head office, London, UK)

Seoul Int’l Cafe Show has been under the coffee industry spotlight for many years due to its status as the largest scaled, coffee show in Asia. It will be held in all halls of Coex, Seoul from November 20th to 23rd this year.

In 2013, Seoul Int’l Cafe Show attracted approximately 430 exhibitors from 34 countries as well as 100,000 visitors from 63 countries. Its major concurrent event and the first coffee forum ever held in Asia, World Coffee Leaders Forum gathered global scholars and leaders from 34 countries last year, to discuss the major pending issues of global coffee industry and seek resolutions.

Roberio Oliveira Silva, the executive director of ICO graced his attendance at the forum in 2013 and delivered his key note speech based on the issues of global coffee market and its trend. This year in 2014, Roberio is planning to re-attend the show.

(photo: the 12th Seoul Int’l Cafe Show)

ICO is a government-set organization established in London by the cooperation of coffee importing and exporting countries under an initiative of the UN in 1963, in order to create a coordination scheme of coffee trade. Currently, the major purpose of ICO is to alleviate the conflict between importing/exporting nations, stabilize the coffee price fluctuation and to manage supply and demand of coffee.

It is reported that a total of 72 countries are registered as official members of ICO, including 33 coffee consuming countries such as USA, UK, Germany, Italy as well as 39 major coffee producing nations such as Brazil, Ethiopia, Kenya. Korea is not a member yet.

“Through this partnership agreement, we anticipate Seoul Int’l Cafe Show to become a principal business platform to maintain the sustainability and development of global coffee industries” states Danny Hyundae Shin, the CEO of EXPORUM. He added, “By conducting such act, it will not only greatly contribute to the formation of the coffee industrial eco-system and cultural exchange, but also preserve a healthy, diplomatic relationship between the importing and exporting countries.”