MOPIC (CEO Shin Chang-bong) participated inTry Everything 2021 held at the Shilla Hotel in Seoul and Haneul Theater of theNational Theater of Korea from Sep. 15 (Wed) to 17 (Fri).

Founded in 2015, MOPIC is a spin-off fromSamsung Electronics that has visual immersion technology. As one of the globalleaders in Light Field 3D display technology, it provides expertise andconsulting from hardware design to software development to deliver the ultimatevisual immersion experience to our customers.

MOPIC won the 2019 CES Innovation Award andwas selected as one of the world's top five lightfield 3D display companies byStartUs Insight, a market research institute, and Baby Unicorn and MicrosoftStartup Program companies by the Ministry of SMEs and Startups.

Light Field 3D Display is astate-of-the-art technique that embodies real-world parallax and binocularparallax on a display. When the position from which the display is viewed ischanged, the image of the object seen from that position is accurately matchedand displayed. The company’s current technology makes it possible to view 50different images in a total range of 50 degrees by changing the image to matchthat position every time the viewing position changes by 1 degree. Withoutwearing an HMD or 3D glasses, you can feel the visual immersion effect thatjumps out of the display screen into a deep space and out of the screen rightin front of your eyes.

A MOPIC official said, "In numerousdomestic and international exhibitions, we have witnessed that the contentsprovided through our Light Field 3D Display caught the attention of visitorsand induced their interest. When MOPIC's Light Field 3D Display technology isapplied to retail signage and digital art, it gives a big difference to thevisible image although it looks the same as 2D signage. So, we starteddeveloping the product, thinking that it would be very useful for advertisementand promotion.”

MOPIC manufactures Light Field 3D Display(hardware) by attaching 3D optical lenses without changing the structure of the2D display. This method can be applied to various sizes of displays, rangingfrom smartphone size to large displays. Also, it provides software with eyetracking and real-time rendering algorithms that reduce computation time andincrease accuracy by using AI deep learning.

It also solved the difficulty of securingcontent, which was a problem with 3D TVs and 3D monitors in the past. Contentcreator tools can be provided so that customers can easily and quickly create3D immersive content using 2D digital images. The difficulty of the contentcreator tool is that of editing PowerPoint.

Thanks to such technological prowess, MOPIChas more than doubled its sales every year since its foundation. Sales in thefirst half of this year more than quadrupled compared to last year's salesdespite the COVID-19 pandemic.

It also has strong partnership. It has beenselected as a metaverse technology supplier for major domestic and foreigncompanies such as Samsung Electronics, Google, and LG U+, and has signed formalpartnership agreements. PoCs with domestic and foreign large companies are alsoactively underway. In the AI field, AVIKUS, Hyundai Heavy Industries Group’sautonomous ship navigation company, and KT are demonstrating remote control ofautonomous ship navigation using the light field 3D system together with MOPIC.

It is also participating in the smart citytest bed in Barcelona, Spain. The staff explained that the MOPIC Light Field 3DDisplay was installed in Glories, Barcelona's Premier shopping mall GloriesShopping Center in June, and it is receiving positive response from visitors,Glories and public opinion. Germany's Daimler is considering applying MOPICLight Field 3D System to the dashboard of the Mercedes-Benz S-Class.

A MOPIC official said, "In the future,we will seek long-term and short-term collaboration in seven industries, includingretail/advertising, electronics, education, automobile, heavy industry,healthcare, and aerospace/defense. In the remote section, we plan to find newmarkets through partnership with 5G service provider in various industries, andbuild a business plan.”

Try Everything 2021 is hosted and organized by Seoul Metropolitan City, MK Media Group, and Seoul Startup Hub, It is a global startup festival where promising startups, investors and accelerators from around the world gather together.