GEN FIT (CEO Son Jin-hee) developed GENFIT, a muscle function correction device that can reduce wrinkles, whitenteeth, and improve sleep quality.
The company staff said, "GEN FIT is anergonomically designed device that can reduce wrinkles, whiten teeth, and improve sleep apnea without sideeffects from surgeries. Also, we are preparing to launch oral products that canbe used with the device such as tooth whitening agents.”
He then said, “In the past, surgery was theway to remove the nasolabial wrinkles. But by wearing the patented GEN FIT,people can reduce their nasolabial wrinkles just by wearing them. It can beworn comfortably without worrying about the side effects of the procedure, andjust by wearing it, you can at once benefit by three ways, improving nasolabialwrinkles and sleep apnea, and whitening teeth.”
He also said, " GEN FIT was designedby reflecting the standard oral design, so anyone can wear it right afterpurchase, and it doesn’t require extra time for customization. In terms ofprice, customized sleep apnea products out on the market cost millions of won,while GEN FIT costs 10-20% of the price depending on the line. Since we havethe competitiveness in price, we can easily make the product widely used.”
About the future business plans, he said,"We would like to launch products that offer a variety of choices byestablishing a lineup for each usage. Also, we would like to promote ourproduct’s effectiveness by participating in dental fairs, exhibitions, andconferences, and at the time, we are going to promote the product in online andoffline channels, to make our product brand known and built the image. Also, wewill form a sales team and get a place for product supply to the hospitals inSeoul and Gyeonggi area. After that, we are going to build a firm B2B channelby alliance with hospitals in major cities across the country.”
As the last word, he said, "Based onthe firm brand image, we are going to sell online not only in Korea, but alsoin global anti-snoring market, teeth whitening market, and anti-aging market bystudying them. We are going to meet foreign buyers and foreign consumers to laythe foundation for export.”
