On the 29th, Hidden Track won Top Start Up award at MIK 2017 Conference and Networking Party which was held at The-K hotel in Yangjae-dong, Seoul. (photo: Hidden Track won Top Start Up award and received participation fees for 2018 CES)
Start-up Hidden Track developed calendar marketing solution “Linder”
Hidden Track which developed a calendar marketing solution “Linder” won the “To be Top Start Up” competition award for which journalists from global media chose enterprises with marketability and the ability to become talk of the town in the global market out of those participating in MIK2017.
Linder, developed by Hidden Track and selected by the Ministry of SMEs and Startups and Seoul City Omnitel support project, is a calendar type marketing solution which not just provides push alarms but also exposes schedule to user’s calendar for long-term promotional effect.
Particularly, it can innovatively replace emails, text messages and instant messaging apps which are for information delivery and calendar alarm function can be rendered at 10% of existing cost for sending 100,000 texts monthly.
Also, subscribers of Linder calendar are not charged for the service but have the rights for subscription of schedule.
(photo: Linder has currently secured about 20,000 users for two months with university academic schedules, cosmetics sales schedule, celebrities’ schedule, etc.)
“Linder has currently secured about 20,000 users for two months with university academic schedules, cosmetics sales schedule, celebrities’ schedule, etc. which the management team entered themselves,” according to the company
“Leaders in calendar marketing industry such as CalendarX, Eventable, eCal in western countries are offering services to various enterprises with the same business models,” However, “they cannot be serviced in the domestic market where more than half the users use Naver calendar service. For this reason, Hidden Track is establishing service that can run in the domestic calendar environment” said the employee.
MIK 2017 conference and networking party offered various programs and business networking party such as global media press pitching, cloud funding consulting, media award and top start up selection.