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  • 기자명 Mason
  • Tech & Bio
  • Published 2017.11.30 13:51

[MIK 2017 Focus] A great number of Global Media Joined the Press Pitching

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On December 29th, at ‘MIK 2017 Conference & Networking Party’ held at The-K, Seoul, 30 reporters from 7 different countries participated in the Press Pitching and competed in coverage.

(Photo : Zhang Meng, the chief delegate of YESKY is in discussion with VR COVER about entering the Chinese market.)

30 reporters from 7 countries including Vietnam Plus Joined.

In MIK 2017, along with Chinese representative firm, ‘YESKY’, Vietnam Plus, national news agency, America technology media group ‘Ubergizmo’, Ayano Tominaga, a Japanese IT reporter and ‘My Fat Pocket’ woman lifestyle media in Singapore and etc. conducted the press pitching.

Especially, participating companies introduced their companies and products through an interview with international media reporters. They used this opportunity to percuss the chance to advance to global markets and to do brand marketing.

“Since representatives speak better English than last year, we were able to do fun and deep interview with them” said Hubert Nguyen, editor of Ubergizmo- a strong media in IT, Tech and Mobile in the United States, and added “I found the item from OriginPic impressive for it could deliver an image from a smartphone without forgery.

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(photo : Hubert Nguyen, editor of Ubergizmo, doing press pitching to participating companies)

Zhang Meng, the chief delegate of YESKY, specialized in IT, TECH, and Mobile in China, mentioned “In case of VR COVER, they tried to propel the business in B2B format with their VR contents such as ski, cycle, and bobsleigh” and added “there are more than 4,000 B2B companies related to VR, I believe it does have business value and you should consider B2C as well”

In particular, regarding the THAAD issue, he said “consumers are not seriously affected by the issue unless Chinese government sets a limitation by law; therefore, it is politics-sensitive. As a matter of fact, Korean food company can avoid risk by establishing a joint venture and setting a manufacturing plant in China.

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Meanwhile, Various programs to introduce local companies and product to global markets and find matching buyers were organized at MIK 2017 Conference & Networking Party, the annual event organized by AVING NEWS.

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