MEDIF Co., Ltd. (CEO Myung-won Jang) participated in the 2021 K-Chemicals Cyber Exhibition.
Founded in 2017 based on the philosophy of “There is no better technology than nature,” MEDIF manufactures and sells four kinds of toothpaste replaced with natural ingredients extracted from plants, excluding chemical hazards, and has currently exported to more than 20 countries, starting with Lithuania in 2018. Based on this, he was selected as an excellent one-man creative company in Suseong-gu, Daegu in 2018, won the Daegu Regional Commissioner’s Award and the Minister’s Award in 2019.
Based on years of experience working at a chemical and toothpaste manufacturing company, Myung-won Jang, CEO of MEDIF, said he has developed a product for his wife, who usually suffers from sensitive teeth. Since then, whitening toothpaste and children’s toothpaste have been additionally developed to diversify products, and natural whitening toothpaste has been introduced based on natural ingredients extracted from plants to strengthen the brand’s natural product lineup.
The toothpaste showcased at the event is a natural product that contains domestic patented Acai berry extract that prevents cell aging and is effective in alleviating gum diseases. It is not irritating and gentle, so it can be used by the whole family, including pregnant women, children, and diabetic patients. It is a toothpaste that can be used safely by replacing harmful chemical substances such as paraben, CMIT/MIT, and SLS, which are added to existing chemical products, with natural ingredients.
An official from MEDIF said, “Exports have been hit by COVID-19. In response, the first goal is to secure meaningful export results through participation in this online exhibition, and based on increased sales, we plan to establish overseas subsidiaries and reduce product unit prices by expanding manufacturing facilities.” We are planning to renew our MEDI A Toothpaste to replace existing chemical ingredients with natural ingredients to go 100% natural. We aim to secure natural ingredient technology effective in preventing tooth decay and improve package design of all products.” they said.
Meanwhile, the 2021 K-Chemicals Cyber Exhibition, an online exhibition in the field of chemistry, opened in March and is always in operation, and currently has 270 chemical-related companies. It supports overseas marketing of domestic companies in a contact-free manner and boasts the largest scale in Korea where you can see various product information of industrial chemicals (paint, adhesive, surfactant, MDI, Polybutene, polyol, catalyst, foaming agent, additives, pipes, living plastics, additives, etc.) and cosmetics (sunblock, lotion, shampoo, face masks, etc.).
The chemical industry is closely linked to major industries such as electronics and automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.