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MAMMOS Confectionary is awarded the ‘Korea Superb Brand Evaluation Award 2021’ with 36 years of rice cracker business know-how and “Five-Free Strategy”

Photo – MAMMOS Confectionary Co., Ltd.,

As health and nutrition-oriented trends have recently been rising throughout the global market, products made of rice as the main ingredient are being newly highlighted in overseas markets. Among them, rice snacks are evaluated as "good snacks" that captivate both parents and children's tastes.

Shin Sung-beom, CEO of Mammoth Confectionery Co., Ltd., who topped exports in the rice snack category last year, said, "With the development and release of ‘Gluten-free’ products catered towards overseas consumers, the popularity of rice snacks has been rising. Especially with the uprising interest from overseas consumers for K-culture such as ‘Parasite’, ‘Minari’, ‘K-pop’ and ‘Squid Game’ led to the expansion of Korean rice snack exports.

Since its establishment in 1985, MAMMOS Confectionery Co., Ltd., focused only on "rice snacks" for 36 years and is a company specializing in manufacturing, distributing, and exporting rice snacks, and won the $5 million "Export Tower" in 2014. MAMMOS Confectionery, which began exporting in 1990, currently exports rice snacks to 40 cities in 17 countries, including the United States, China, Japan, and Taiwan. In particular, the company's products are so popular that they can be easily found in large global distribution stores such as Walmart, Costco, and Sam's Club.

MAMMOS Confectionery has established its corporate vision as "More than Food, Beyond Korea" to create a new food culture beyond food and expand beyond Korea to the world. The company's largest exporter, currently exporting rice snacks to 40 cities in 17 countries, is the Americas.

Photo – MAMMOS Confectionary Co., Ltd.,

"Exports in Southeast Asian markets such as Vietnam and Indonesia continue to increase recently," CEO Shin Sung-beom added, "In particular, we have been preparing to enter the market for years to cope with the halal market with high growth potential, and we plan to expand our market share through various product development." MAMMOS Confectionery, which acquired Halal Certification in 2017, is currently producing and distributing halal certified rice snacks and is also prominent in overseas markets.

Photo – MAMMOS Confectionary Co., Ltd.,

Selected as a "Gyeonggi Province’s Most Proud Company" in 2008 for only rice snacks, the company has gained consumer trust by developing and manufacturing products with a "Five-Free Strategy" of no added food coloring, no preservatives, no trans-fat, gluten-free, and salt-free. With these efforts, MAMMOS Confectionery was also honored to be awarded the Korea Superb Brand Evaluation Award 2021 in the food brand (snacks) category.

MAMMOS Confectionery continues its reputation as Korea's leading "rice snack" brand through constant investment. Currently, the company is building an "automatic record management system (hereinafter referred to as smart HACCP)" with the support of the Korea Food Safety Management Certification Service. “Since we are a food processing company, hygiene, cleanliness, and prevention of impurities are very important, we are building a smart factory for temperature data in drying processes and metal detection automation in packaging processes and the systems are to be fully set up by April 2022,”CEO Shin Sung-beom said.

Photo – MAMMOS Confectionary Co., Ltd.,

MAMMOS Confectionery, which has obtained certifications such as HACCP, FSSC 22000, and INNO-BIZ, uses patented technology to produce rice snacks, brown rice snacks, whole wheat snacks, and five-grain snacks. In addition, it is also developing and producing products such as strawberry/banana/chocolate rice snacks, red ginseng five-grain snacks, and brown rice konjac crunch made from seasoning and functional raw materials. It is also participating in a specialized project recently promoted by Gyeonggi-do and is focusing on the development of functional rice snacks using Gyeonggi-do rice.

CEO Shin Sung-beom said, "We have mainly produced products in stick-types, but we have recently developed and released trendy ONE-BITE products that can be eaten in bite-size," he also added, "In the first half of 2022, we plan to release rice snacks with functional ingredients such as cashew nuts and almonds." At the same time, MAMMOS Confectionery is also strengthening its Funsumer (Fun+Consumer) marketing ahead of the launch of "Ssalgona" that combines rice snacks with dalgona and "Dalanda" that combines Oranda and dalgona.

Photo – MAMMOS Confectionary Co., Ltd.,
Photo – MAMMOS Confectionary Co., Ltd.,

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