LUBEDECACORN Co., Ltd., (CEO Sung-min Kim) participated in the 2021 K-Chemicals Cyber Exhibition.
LUBEDECACORN is a naturalistic vegan cosmetics brand that uses eco-friendly ingredients and develops honest, beautiful, and healthy products without any harmful substances, along with the use of formulas made with skin science intensive care systems that fundamentally improve skin concerns and revitalize skin health. LUBEDECACORN is a compound word of Lucia, meaning light, Beauty, and Decacorn, an animal that appears in legends.
The lineup of “ABEREDE Principle Natural Rich Hydrated,” was completed after more than a year of research and development, solving the long-asked question of “How to improve dry skin as you get older.”. The lineup consists of moisture toner, serum, and cream for extremely dry and sensitive skin. It is a colorless, non-alcoholic vegan cosmetic product made by using formula made with skin science safe prescription and using patented raw materials without animal testing. The package, designed by embodying the molecular structure of hyaluronic, one of the ingredients, added an interesting look.
An official from LUBEDECACORN said, “Our product is a hypoallergenic vegan cosmetic using natural ingredients, and the vegan trend is expected to continue in the future. Accordingly, we plan to sincerely study the ingredients and develop new products such as wrinkles and soothing lines.”
They then said, “As the brand name has been changed from ‘LUBEDE’ to ‘ABEREDE’ due to trademark patent issues, a new brand name is being announced at the exhibition. In the future, we want to be remembered as the “K-beauty” that lives together with overseas buyers as an eco-friendly brand that considers the environment by introducing authentic ABEREDE products to the skin.” they added.
Meanwhile, the 2021 K-Chemicals Cyber Exhibition, an online exhibition in the field of chemistry, opened in March and is always in operation, and currently has 270 chemical-related companies. It supports overseas marketing of domestic companies in a contact-free manner and boasts the largest scale in Korea where you can see various product information of industrial chemicals (paint, adhesive, surfactant, MDI, Polybutene, polyol, catalyst, foaming agent, additives, pipes, living plastics, additives, etc.) and cosmetics (sunblock, lotion, shampoo, face masks, etc.).
The chemical industry is closely linked to major industries such as electronics and automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.