- Consulting with 25 buyers from 14 countries... To provide support for vitalization of the Korean exhibition industry

- Sixty-nine Korean companies participated, 96 export consultations took place

- Export marketing strategy seminars on EU beauty market entry strategy and export contract legal advice took place

Korea International Trade Association(Chairman Christopher Koo) announced that it will hold Pharmaceuticals andCosmetics Week Non-face-to-face Video Conference and Overseas MarketingStrategy Seminar at KINTEX, Ilsan for two days, May 26 and 27.

This event is in its second run after lastyear, to stimulate Korea’s exhibition industry and support the export marketingfor the exhibitors. Twenty-five buyers from 14 countries participated to meet69 Korean companies. There were 96 meetings.

Global buyers who participated in theconference showed high interest in non-face-to-face matching with Koreanpharmaceutical and cosmetic companies under the influence of the globallypopular K-Beauty. A large number of buyers with buying power like WesTrac, theworld's largest construction equipment distributors in Australia, Ambica, oneof top 10 pharmaceutical companies in the Philippines, and Nichrome, thenext-gen packaging company that is the first milk packaging machine developerin India.

Suryabhan Awari, the Team Leader ofNichrome, said, "Korean companies have secured competitiveness throughtechnology and brand image. We look forward to strategic alliances with Koreancompanies that will enter the Indian market.”

Kim Hyun-cheol, the Head of the GlobalMarketing Division of KITA, said, "The beauty industry, such as cosmetics,is the industry that has a unique feature that small and medium-sizedbusinesses can easily participate in the market. I will not spare any supportso that our SMEs can use the rapid growth of non-face-to-face export marketingand online distribution channels.”

Along with the video conference, KITA alsoheld sessions on “Practical Export Marketing for Cosmetics SMES,” “Latest MarketingTrend and Entrance Strategy in the New Northern Cosmetics Market,” “EU BeautyMarket Entrance Strategy” presented by an expert Brussels companies over video,and “Export Contract Legal Advice Cases” in the Pharmaceutical and CosmeticsExport Marketing Strategy Seminar in Major Countries, introducing marketingknow-hows which companies seeking export should know.