L Global will participate in 2021 K-chemicals Cyber Exhibition on Mar. 22-26 to introduce its hands and foot care specialty brand Toi:L.
Toi:L is a brand that specializes in hands and feet care launched by L Global. It brings confidence and dignity to customers’ hands. “Toi” is “you” in French. It has the meaning of ”Bright time: Love yourself.” It is currently selling online and offline in New York, Paris, London, and Vietnam. Recently, it has entered Amazon, and all of its products became the no. 1 selling products in the category and one of the top 12 bestselling items in just one month.
Many people are getting their fingernails and toenails groomed, but not many know about the actual care they are getting. For these people, L Global is showcasing Toi:L Hand and Foot Mask Pack that are easy to use on hands and feet. They are made by using non-irritating ingredients, so it does not irritate the skin even when worn for a long time. It is also made in three layers, essence, moisturizer, and moisture layer, making intensive moisturizing possible. It does not contain harmful ingredients like silicon, benzophenone, or paraben, so it can be used safely.
In the future, L Global will launch portable callus removing product for the S/S season. For F/W season it will launch the product that focuses on moisturizing.
A company staff from L Global said, “Based on the love for myself, we are going to grow as a self-care product brand loved by consumers most. We are going to be the self-care brand that’s unthought of, but really needed.”
2021 K-chemical Cyber Exhibition supports non-face-to-face overseas marketing for Korean companies. The exhibition boasts the largest display of industrial chemical products (varnish, glue, surfactants, MDI, polybutene, polyol, catalyst, blowing agent, additive, pipe, plastic for daily use, additives, etc.) and cosmetics (sun block, serum, ampoule, skin toner, lotion, shampoo, mask pack, etc.) in Korea. This year, about 270 companies will be participating to provide their major products and services.
Especially in this exhibition, 3D technology-based exhibition hall and booth will be set up to showcase special contents made of chemical products for online marketing to overseas buyers.
Currently in Korea, major industries like electronics and automobiles centered on chemical industry are closely linked. In line with this, Korea Specialty Chemical Industry Association (KSCIA), the organizer of the event, is helping the Korean chemical companies to enter the overseas market by various support like export, research and analysis, technical standards, and HDR support as well as handling international agreements. This year’s goal is to achieve 330 million dollars in export in the chemical industry.