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  • 기자명 Mason
  • Biz
  • Published 2021.03.11 02:13

[K-chemicals 2021] L Global introduces hand and foot care brand Toi:L

Toi:L's hand mask pack "Extra Silky Hand Mask" (Source: L Global)

L Global will participate in 2021 K-chemicals Cyber Exhibition on Mar. 22-26 to introduce its hands and foot care specialty brand Toi:L.

Toi:L is a brand that specializes in hands and feet care launched by L Global. It brings confidence and dignity to customers' hands. “Toi” is “you” in French. It has the meaning of ”Bright time: Love yourself.” It is currently selling online and offline in New York, Paris, London, and Vietnam. Recently, it has entered Amazon, and all of its products became the no. 1 selling products in the category and one of the top 12 bestselling items in just one month.

Toi:L's foot mask pack "Extra Silky Foot Mask" (Source: L Global)

Many people are getting their fingernails and toenails groomed,but not many know about the actual care they are getting. For these people, L Global is showcasing Toi:LHand and Foot Mask Pack that are easy to use on hands and feet. They are made by using non-irritatingingredients, so it does not irritate the skin even when worn for a long time. It is also made in three layers, essence, moisturizer, andmoisture layer, makingintensive moisturizing possible. It does not contain harmful ingredients likesilicon, benzophenone, or paraben, so it can be used safely.

In thefuture, L Global willlaunch portable callus removing product for the S/S season. For F/Wseason it will launch the product that focuses on moisturizing.

A company staff from L Global said, "Based on the love for myself, we are going togrow as a self-care product brand loved by consumers most. We are going to bethe self-care brand that’s unthought of, but really needed.”

2021 K-chemical Cyber Exhibition supports non-face-to-face overseasmarketing for Korean companies. The exhibition boasts the largest display ofindustrial chemical products (varnish, glue, surfactants, MDI, polybutene, polyol, catalyst, blowing agent, additive, pipe, plastic for dailyuse, additives, etc.) and cosmetics (sun block, serum, ampoule, skin toner, lotion, shampoo, mask pack, etc.) in Korea. This year, about 270 companies will be participating to provide their majorproducts and services.

Especiallyin this exhibition, 3D technology-based exhibition hall and booth willbe set up to showcase special contents made of chemical products for onlinemarketing to overseas buyers.

Currently in Korea, major industries like electronics andautomobiles centered on chemical industry are closely linked. In line with this, Korea Specialty ChemicalIndustry Association (KSCIA), the organizer of the event, is helping the Koreanchemical companies to enter the overseas market by various support like export,research and analysis, technical standards, and HDR support as well as handlinginternational agreements. This year’s goal is to achieve 330 million dollars in export inthe chemical industry.

→ Go to 2021 K-chemicals Cyber Exhibition page

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