[K-chemicals 2021] Korea Beauty Industry Development Institute introduces JEJUON, HAION, Deeprove, cosmetics made by using Jeju’s special materials

(Three types of Turmeric from JEJUON △Source: Korea Beauty Industry Development Institute)

Korea Beauty Industry Development Institute will participate in 2021 K-chemicals Cyber Exhibition on Mar. 22-26 to introduce JEJUON, HAION, Deeprove, cosmetics made by using Jeju’s special materials.

Korea Beauty Industry Development Institute is expanding the convergence business by developing natural raw materials cosmetics manufacturing, and beauty training and experience based on Jeju’s clean resources, It is a beauty specializing company that presents the nature and beauty of the clean Jeju with the beauty product one-stop system that covers the development of ingredients to product manufacturing as it runs the natural material research institute that develops and researches Jeju’s natural ingredients and its ISO 22716-certified direct manufacturing plant. Not only that, it started exporting to Russia, Germany, Denmark, England, and Bangladesh in 2020.

In addition, the institute is making cosmetics using Jeju’s own specialized raw materials to coexist with Jeju’s clean nature and spread its value. The company has three brands, JEJUON made with Jeju’s land plants (turmeric, green tangerine, camellia, etc.) as the main ingredients, HAION made with Jeju’s marine organisms (red sea cucumber, abalone, conch, gulfweed) as the main ingredients, and Deeprove, the dermacosmetic brand made with eco ceramide extracted from Jeju bija seed.

These products are natural/organic functional cosmetics which the Jeju green tangerine, turmeric, bija, and red sea cucumber are patented to acquire original technology. They are organic and vegan certified, and the institute is acquiring global competitiveness as the brand to practice clean beauty.

Korea Beauty Industry Development Institute launched cleansing products (foam cleansing, bubble cleansing), organic shampoo, baby cream, and baby wash made with Jeju green tangerine, turmeric, and camellia. Also, by launching liposome ampoule and acne bubble cleanser with humanized ceramide NP, it will continuously launch the cosmetics that coexist with Jeju and practice clean beauty.

The company staff from the institute said, “We are participating in the expo to get new buyers and raise the brand awareness. In 2021, we are going to increase sales by expanding social media marketing, shopping malls, and live broadcasting in Korea.”

(Five types of Red Peptides from HAION △
△Source: Korea Beauty Industry Development Institute)

2021 K-chemical Cyber Exhibition supports non-face-to-face overseas marketing for Korean companies. The exhibition boasts the largest display of industrial chemical products (varnish, glue, surfactants, MDI, polybutene, polyol, catalyst, blowing agent, additive, pipe, plastic for daily use, additives, etc.) and cosmetics (sun block, serum, ampoule, skin toner, lotion, shampoo, mask pack, etc.) in Korea. This year, about 270 companies will be participating to provide their major products and services.

Especially in this exhibition, 3D technology-based exhibition hall and booth will be set up to showcase special contents made of chemical products for online marketing to overseas buyers.

Currently in Korea, major industries like electronics and automobiles centered on chemical industry are closely linked. In line with this, Korea Specialty Chemical Industry Association (KSCIA), the organizer of the event, is helping the Korean chemical companies to enter the overseas market by various support like export, research and analysis, technical standards, and HDR support as well as handling international agreements. This year’s goal is to achieve 330 million dollars in export in the chemical industry.

→ Go to 2021 K-chemicals Cyber Exhibition page

(Three types of Jeju Sea Treasure from HAION △Source: Korea Beauty Industry Development Institute)