JUHUI INC., (CEO Ho-seop Ahn) participate in the 2021 K-Chemicals Cyber Exhibition.

JUHUI INC., is a company that manufactures functional cosmetics with healthy ingredients with the 'Let's make it shine' slogan. The company motto is the 3T spirit of 'TRUST', 'TREASURE', and 'TOP'.

JUHUI's brand ‘nitèla’ means 'light' in Latin. 'nitèla Vital Cloud Essence' fixes the problems of the other existing bubble essence products. Existing products had a problem in that skin troubles occurred due to the excessive usage of the peptide component used to improve wrinkles. When these products were used for a long time, the skin drying effects becomes a long-term problem.

nitèla Vital Cloud Essence maximizes the functions of common jasmine, hibiscus, rosemary, and Centella Asiatica extract to improve wrinkles and produce a basic skin soothing effect. It has whitening and moisturizing effects, so you can manage your skin more brightly. You can also use the product for a long time. In addition, there is no skin tightening sensation after use and you’re able to solve everything with one use of the product.

After applying to the skin, the cloud bubble effect with its light gel texture turns into fine bubbles, and the bubbles turn into serum to manage skin whitening, moisture, elasticity, and vitality at once. As soon as the fresh gel formula rolls, it transforms into fine bubble particles and delivers active ingredients deep into the skin, creating a lively and bright skin texture.

Through the micro-bubbles, the major ingredients help the skin with absorption so you can manage troubles and experience skin soothing effects. By changing the absorption method according to the bubble state, you can feel the moisturizing effect suitable for all types of skin. Also, as it is an all-in-one essence, it is very convenient because you can apply toner + lotion + essence at once. Due to the effect of Centella Asiatica extract, it helps to strengthen the skin barrier by soothing irritated skin and suppressing moisture evaporation.

An official from JUHUI said, "Currently, we are developing a sunscreen that can be used after applying the essence. We are developing a product with good absorption, UV protection, and moisturizing functions, rather than feeling thick when applied.”

He continued, "Through this exhibition, we want to inform users about the convenience and effectiveness of 'nitèla Vital Cloud Essence'. In addition, by highlighting the advantages of the cloud bubble effect to users, it improves the weak sports of a new brand and helps them to recognize that it is a brilliant product."

Meanwhile, the 2021 K-Chemicals Cyber Exhibition, an online exhibition in the field of chemistry, opened in March and is always in operation, and currently has 270 chemical-related companies. It supports overseas marketing of domestic companies in a contact-free manner and boasts the largest scale in Korea where you can see various product information of industrial chemicals (paint, adhesive, surfactant, MDI, Polybutene, polyol, catalyst, foaming agent, additives, pipes, living plastics, additives, etc.) and cosmetics (sunblock, lotion, shampoo, face masks, etc.).

The chemical industry is closely linked to major industries such as electronics and

automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.

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