(Picture: iriver advertisement targeting on ‘Apple’. The product in the ads is a hard-type H10. ‘H10 junior’ has been also released successfully in the Japanese market just like Apple introduced ‘ipod’ and ‘ipod-mini’ recently)
(Picture: You can see ipod U2 special edition and iriver U10 in the advertisement of the magazine)
1. World Class Company – exhibition center tour – iriver plaza shibuya ⑤
TOKYO, Japan (AVING Special Report on 'World Class Brand in Japan') -- <Visual News> It is quite interesting to see the two strong companies are competing with each other on Japanese MP3P market; iriver and Apple. Both of the two are outstanding companies on global MP3P market, focusing on the invisible value as well as the appearance of the products.
The most noticeable scene of the battle is in between ‘ipod U2 special edition’ and ‘iriver U10 Bae, Young Joon special edition’. (Bae, Young Joon is one of the most famous Korean entertainers in Japan)
(Picture: U10 Bae, Yong Joon special edition is a limited copy. It appears to provide invisible values more than just a convenient device with various functions)
(Picture: On the right side of the plaza ‘made for iriver’ products are displayed such as a case, a pouch, and a diary)
(Picture: iriver aqua pack)
(Picture: ‘made for iriver’ speakers particularly designed for H10. These ‘made for iriver’ products indicate that market has identified the potential of its growth while Apple is currently holding 40 percent of Japanese MP3P market)
Can iriver win the battle? Well, we’ll see.
<AVING Special Report Team in Tokyo: Editor&Publisher, Kevin Choi, Phobe Kwon, Annie Park, Hyunok Kim, Jongmin Lee correspondents of AVING to Japan, edited by Daniel Sirh>