1. World Class Company – exhibition center tour – iriver plaza shibuya ④

TOKYO, Japan (AVING Special Report on 'World Class Brand in Japan') -- <Visual News> When asked where would be the most suitable place to open the iriver plaza, majority of the Japanese consumers answered like this; “open the shop next to my house” That seems to indicate how much Japanese are interested in iriver.

When visiting the plaza, people can experience the up-to-date iriver products in a cozy atmosphere, and get useful information from magazines or staff members working there.

(Picture: The information acquired from the meeting with customers are directly reflected in marketing strategy of iriver Japan)

(Picture: iriver advertisement obviously targeting on ‘Apple’. Apple currently holds 40 percent of the Japanese MP3P market)

(Picture: iriver plaza is one of the significant strategies to increase market share in a particular region and iriver is planning to open another exhibition center like this in Nagoya)

<AVING Special Report Team in Tokyo: Editor&Publisher, Kevin Choi, Phobe Kwon, Annie Park, Hyunok Kim, Jongmin Lee correspondents of AVING to Japan, edited by Daniel Sirh>