Hyundai Motor to launch a luxurious SUV ‘Veracruz’

NEW YORK, USA (AVING) — <Visual News> Hyundai Motor Company launched ‘Veracruz’, its new seven-seat SUV in Korea market. Developed under the EN project codename over a 26 month-long period at a cost of 222.9 billion won (approximately $222 million), Veracruz is positioned as a “luxury utility vehicle” as the name might remind you of the famous touristic attraction in Mexico according to the company. With an aerodynamic drag coefficient of 0.35, it was designed at the company´s California Design and Research Center in Irvine to ensure maximum appeal in the United States.

Manufactured at the company´s Ulsan plant, Veracruz will be sold in all left hand drive markets outside of Korea with the exception of the EU where no sales are planned. Overseas models will be available in 2WD and 4WD versions and in two trim levels: GL and GLS. Diesel engine availability is limited to select markets.

In 2007, Hyundai aims for worldwide sales of 85,000 units with the Korean market accounting for 20,000 of the total. Retail prices in Korea start at 31.8 million won (approximately US$31,000.) for the entry level 300X Value 2WD model and top out at 42.7 million won for the fully loaded 4WD 300VXL Premium.