HONGBO Co., Ltd. (CEO Kim Seong-han) participated in ‘2021 K-chemicals Cyber Exhibition’.
HONGBO Co., Ltd., is a company that manufactures and distributes skincare and beauty products focusing on facial masks, shampoos, and makeup removers. Through innovative technology and R&D, it has established a dual-functional way to produce high-tech skincare and beauty products.
‘MEDIFACE’ is a cosmetic brand created by South Korean researchers and cosmetic experts to make the skin healthier and more beautiful and HONGBO’s products are being developed and tested according to pharmaceutical standards.
Each line of sheet or gel masks contains high concentrations of natural active ingredients, peptides and proteins, specially formulated to address specific skin problems of all ages.
Currently, the new Triple Effect Mask 2 type and Focus Nature Mask 3 type have been lunched. With the concept of ‘Nature’, the Focus Nature Mask 3 Type contains the meaning of using 1 pack a day intensively. It reflects the concept of combining a clean and sophisticated image with nature-friendly elements. In addition, while actively reflecting the current trend of being natural, it soothes skin troubles caused by wearing a mask for a long time due to COVID-19.
An official from HONBGO said, “We want to lead the global market in skincare and cosmetics and continue to learn trends and create new ideas by continuously exploring.”
“To this end, the three mottos of our company are △STRATEGY: choosing the right strategy for corporate development to strengthen its market position, △CHALLENGE: a bold and forward initiative, plus passionate and positive attitude, △UNITY: working unitedly based on mutual respect and understanding.”, the official continues.
On the other hand, the ‘2021 K-chemicals Cyber Exhibition’ opened in March and has been continuously operatingwith 270 chemical companies currently participating. The exhibition supports overseas marketing of domestic companies in a non-face-to-face manner and boasts the largest scale exhibition in Korea where various product information of industrial chemicals (paints, adhesives, surfactants, MDI, polybutene, polyols, catalysts, foaming agents, additives, pipes, household plastics, additives, etc.)and cosmetics (sunblock, toners, lotion, shampoo, mask pack, etc.) can be viewed.
The chemical industry is closely linked to major industries such as electronics and automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.