History Making Mitsubishi Motors’ Live Drive Consumer Outreach Creates 5,000 Test Drives and a Guinness World Record

SEOUL, Korea (AVING) — <Visual News> CYPRESS, Calif., Nov. 19, 2010 /PRNewswire/ — The Mitsubishi Motors North America Outlander Sport Live Drive Campaign, which concluded on November 11th, provided virtual test drives to nearly 5,000 consumers and also earned a spot in the Guinness Book of World Records. Guinness World Records confirms that MMNA has achieved a new world record for the furthest distance driven by an online controlled vehicle in 24 hours – 91 miles.

(Photo: http://photos.prnewswire.com/prnh/20101119/LA05292-a)

(Photo: http://photos.prnewswire.com/prnh/20101119/LA05292-b)

The world record is the result of MMNA’s latest marketing collaboration with creative agency of record, 180 LA. The Mitsubishi Live Drive was the World’s First Online Test Drive that gave drivers an unprecedented interactive experience to remotely test drive a real 2011 Outlander Sport from the comfort of their own home using the keyboard on their computer and an internet connection.

“We ad people often talk about doing ideas that are world firsts,” notes William Gelner, Executive Creative Director at 180 LA. “Few can actually say that the Guinness World Records team showed up to witness. This is a huge honor.”