HAYON CO.,LTD, (CEO Kyung-ae Kim) participated in 2021 K-Chemicals Cyber Exhibition.

HAYON is a pure Korean word meaning 'naturally as it is'. HAYON was born through long research with the insistence that it contains 'pure nature as it is' without adding harmful ingredients to the human body. HAYON does not use chemical ingredients and instead uses natural ingredients that make the skin comfortable, breathing, and radiant.

HAYON CO.,LTD, established a factory in Gwangju Metropolitan City in August 2015, and has launched 11 natural cosmetics since 2016. It has received CFDA in China, TFDA in Thailand, VFDA in Vietnam, and Ministry of Health, Labor and Welfare certifications in Japan. Currently, the company is exporting to countries such as China, the United States, Vietnam, and Singapore.

The company’s products consist of HAYON, a natural cosmetic brand made using amethyst powder and extract as raw materials, and EVANON, a brand for young modern people. HAYON's representative products are 'HAYON C3 Amethyst Soap', 'HAYON C3 Intensive Repair Ampoule', and 'HAYON C3 Skin Care 3-Type Special Set'.

HAYON C3 Amethyst Soap provides an excellent feeling of use due to its rich foam and helps to make the skin elastic and shiny. It is a hypoallergenic body soap which maintains the cleanliness of the skin, removes dead skin cells, and supplies nutrients to make the skin moist and smooth.

HAYON C3 Skin Care 3 Special Set is a whitening functional cosmetic that provides the power of skin regeneration through various natural ingredients such as aloe vera leaf, aronia fruit, licorice, lotus extract, and sea grape extract. It provides whitening, moisture and nutrition at once, and has skin elasticity and regeneration effects.

In addition, HAYON C3 Intensive Repair Ampoule is a whitening & wrinkle improvement functional cosmetic that brightens dull skin and improves skin elasticity through wrinkle improvement effects. With concentrated nutrition and rich moisture, it makes the skin moist and lively. It provides an all-in-one solution for moisture, whitening, wrinkles, elasticity, nutrition, and moisturizing.

HAYON’s products exclude chemical components (for absorption, for fragrance, for extension of shelf life, for formulation), do not contain harmful ingredients and only use natural ingredients and natural surfactants. Based on the test report results of KFIA (Korea Far Infrared Association) and Korea Testing & Research Institute, if you use HAYON products continuously for 4 weeks, you can expect effects on skin moisturizing, whitening, and wrinkle improvement.

Products currently under development include premium night cream, natural hair loss prevention shampoo, and pet shampoo/conditioner 2-in-1.

HAYON CEO Kyung-ae Kim said "I didn’t take care of my health in my 20s and realized the power of nature in the process of healing. Thus, I founded the ‘HAYON’ brand, which contains the secret of nature while researching aromatherapy and iridology. Our products have quality and effectiveness, but the brand recognition is low, so sale targets have not been achieved. Through this opportunity, our goal is to increase brand recognition and to find a reliable partner in the distribution of cosmetics to work with us in the future. We plan to research and develop an aromatherapy cosmetic line in the future. We will continue to sell products around the world and try to find an agent in each country.”

Meanwhile, the 2021 K-Chemicals Cyber Exhibition, an online exhibition in the field of chemistry, opened in March and is always in operation, and currently has 270 chemical-related companies. It supports overseas marketing of domestic companies in a contact-free manner and boasts the largest scale in Korea where you can see various product information of industrial chemicals (paint, adhesive, surfactant, MDI, Polybutene, polyol, catalyst, foaming agent, additives, pipes, living plastics, additives, etc.) and cosmetics (sunblock, lotion, shampoo, face masks, etc.).

The chemical industry is closely linked to major industries such as electronics and

automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.

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