GLUIRE Cosmetics Participates in 2021 K-Chemicals Cyber Exhibition Promoting K-Beauty Excellence in Overseas Markets Through Localization Marketing

Photo – GLUIRE Cosmetic

GLUIRE Cosmetics (CEO Bong-gu Choi) participated in the 2021 K-chemicals Cyber Exhibition to announce its vision.

GLUIRE has the slogan “Make tomorrow’s me livelier” under the motto of healthy beauty. With their line of functional products that can intensively care for one’s skin concerns and strives to develop products that promote lively skin. GLUIRE has obtained a European certified CPNP and is currently actively advancing to Europe, the United States, and South America. Furthermore, they are preparing to expand to Southeast Asia centered on Vietnam next year with an exclusive contract with Vietnam.

GLUIRE is developing anti-aging products that improve skin problems through effective skincare management. These are functional products that can be easily used at home and satisfy consumers’ needs with practicality.

Photo – GLUIRE Cosmetic

As each person has different skin concerns, GLUIRE is trying to make practical home skin care tailored to each individual’s skin concerns and has functional products that are mild for the skin with eco-friendly ingredients.

An official from GLUIRE Cosmetics said, “We are developing skincare using microbiome technology, which is also called the lactic acid bacteria of the skin, and we aim to release it in the first half of 2022. Microbiome technology to prevent aging is under development to improve the amount of activity of skin cells falling over time and to improve the main causes of anti-aging by improving elasticity and wrinkles.”

It has now entered a total of nine countries, including Europe, the United States, and Southeast Asia. With this exhibition, we are laying the groundwork for expansion in 16 countries in 2022, and we plan to promote the excellence of K-Beauty by presenting easy and practical skin care through localization marketing, they said.

Photo – GLUIRE Cosmetic

Meanwhile, the 2021 K-Chemicals Cyber Exhibition, an online exhibition in the field of chemistry, opened in March and is always in operation, and currently has 270 chemical-related companies. It supports overseas marketing of domestic companies in a contact-free manner and boasts the largest scale in Korea where you can see various product information of industrial chemicals (paint, adhesive, surfactant, MDI, Polybutene, polyol, catalyst, foaming agent, additives, pipes, living plastics, additives, etc.) and cosmetics (sunblock, lotion, shampoo, face masks, etc.).

The chemical industry is closely linked to major industries such as electronics and automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.

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