Global Shea Alliance (GSA) NATURA introduced Shea Butter, an ingredient in various cosmetics that is known for its moisturizing properties at KOREA LAB 2022… “From fruit collection to processing, directly in Africa!”

Karim Adamon from ‘NATURA’, with the Global Shea Alliance (GSA) | Source-AVING News

The representative packaging exhibition for food, pharmaceuticals and cosmetics process and packaging, ‘Korea Pack 2022 (International Process & Packing Exhibition) and ICPI WEEK 2022 (International Cosmetics Pharmaceutical Industry Week)’, opened on the 14th at KINTEX 1 and 2 in Goyang and was held for 4 days.

The exhibition consisted of; Hall 1 Korea International Materials Handling & Logistics Exhibition (Korea Mat); Halls 2-5 Packaging machinery, materials, eco-friendly packaging, Cosmetic-Pharmaceutical-Bio Process & Technology Exhibition (Cophex), and the International Exhibition for Chemical Processing, Fine & Specialty Chemicals (Korea Chem). At the same time the ICPI Week (International Cosmetics Pharmaceutical Industry Week) exhibition and conference for pharmaceutical and cosmetic product development was held at KINTEX 2 (Halls 7 and 8). It served as a source of relevant information on related industries to visitors of the packaging exhibition.

In particular, the overseas national pavilion prepared in this exhibition attracted attention with the participation of several countries such as Italy, India, and the Global Shea Alliance (GSA). Among them, a total of 10 African continental companies participated in the ‘GSA’ area which took place in Hall 7 of Exhibition Hall 2.

‘GSA (Global Shea Alliance)’ is a non-profit industry association established in 2011. It has 706 members from 36 countries, including women’s organizations, brands and retailers, suppliers, and NGOs.Through public-private partnerships, it plays a role in promoting the demand for sustainable industries, quality practices and standards, and promotes shea butter as a food and cosmetic ingredient, and advocating for its efficacy.

The African Union flag, the Global Shea Alliance (GSA) logo and the flags of participating member countries hung on the Kintex 2 exhibition hall. (Clockwise from left) Benin, Burkina Faso, Togo, Mali | Source – AVING NEWS

Roughly 2 billion shea trees grow wild across 21 African countries from Senegal to South Sudan, and 16 million people in rural areas collect fresh shea berries and kernels for processing. Shea provides various uses as edible oil, food, and as a cosmetic ingredient.

Currently, more than half of all shea exports in West Africa are processed into shea butter, shea stearin, and shea olein. Driven by the increased supply of new shea applications in food and cosmetics and increased investment in processing, global demand for shea products has increased significantly with around 800,000 tons being collected each year. In doing so, the shea industry is able to provide jobs and income to poor and marginalized communities.

At the exhibition, the ‘NATURA’ company from the GSA area introduced products that use shea butter. Shea butter is a vegetable fat extracted from the fruits of the African shea tree. It is called shea butter because it is solid at room temperature and melts into oil at near body temperature.

Shea butter products presented at the exhibition by the Global Shea Alliance (GSA) | Source – AVING NEWS

NATURA explained that shea butter is safe for all skin types and has excellent moisturizing capabilities. It also has anti-inflammatory properties and helps to produce collagen and promote cell regeneration. Shea butter is used as an ingredient in various cosmetic products, such as facial lotions, creams, body lotions, and lip balms. It is also known for its moisturizing abilities.

NATURA’s Karim Adamon said, “We produce our own shea butter and make products ourselves. Since we make and manage all our products by hand from the beginning, we are confident in our price competitiveness and product quality.”

He continued, “The GSA holds three meetings every year to help promote the industry. The GSA carries out various promotional plans to push their vision of being the best platform that meets strategic interests and practical needs. Conferences and exhibitions are held annually in Africa, Asia, Europe and North America, providing GSA members with a networking platform and technical expertise to industry officials.”

Karim Adamon from the company ‘NATURA’, with the Global Shea Alliance (GSA), responding to an interview conducted at the GSA Pavilion at Kintex Exhibition Hall 2 | Source – AVING NEWS

Meanwhile, KOREA PACK 2022, co-hosted by the Korea Packaging Machinery Association, The Monthly Packaging, and Kyungyon Exhibition Corp, showcased the manufacturing process, packaging equipment, packaging materials and converting of all industries including food, beverage, bakery, pharmaceutical, cosmetics, household goods, and chemical industry, as well as the entire supply chain of logistics, distribution, and automation after packaging all in one place.

It was mainly comprised of; Hall 1 Korea International Materials Handling & Logistics Exhibition (Korea Mat); Halls 2-5 Packaging machinery, materials, eco-friendly packaging, Cosmetic-Pharmaceutical-Bio Process & Technology Exhibition (Cophex), and the International Exhibition for Chemical Processing, Fine & Specialty Chemicals (Korea Chem), and at the same time the ICPI Week (International Cosmetics Pharmaceutical Industry Week) exhibition and conference for pharmaceutical and cosmetic product development was held at KINTEX 2 (Halls 7 and 8), and provided information on related industries to visitors of the packaging exhibition.