[Geneva Motor Show] Ssangyong Motor to Roll out Concept Car SIV-1 at Geneva Motor Show

Ssangyong Motor said on February 25 that it will unveil a concept car SIV-1 (short for “Smart Interface Vehicle”) at the 83th Geneva International Motor Show. The Geneva Motor Show is scheduled to run from March 5 to 17. The SIV-1, a mid-sized concept SUV, is based on the Smart Interface technology, an advanced form of the user interface that was shown off at the 2011 Frankfurt Motor Show. Based on Ssangyong Motor’s design philosophy of “Nature Born & Robust 3 Motion,” the SIV-1 features the motif of power and dynamism.