As more young consumers use electronic devices frequently, they often felt discomfort in their eyes and therefore looked for eye care products. Many companies were also marketing eye drops with chemical preservatives which can cause keratitis and can harm the cells in the cornea and therefore began to manufacture the products without any chemical preservatives. They promoted the message that eye drops without any preservatives were similar to real eye tears and therefore better than products with chemical preservatives. Products without preservatives therefore gained popularity in 2014.

Competitive Landscape

Sam Il Pharm Co Ltd maintained the leading position with a 27% value share in 2014. The company gained value share in eye care with the strong brand power of EYE2O. Although there were many brands, EYE2O remained the most famous brand with the reputation that it does not contain chemical preservatives.

Full Report Details at

- http://www.fastmr.com/prod/1014983_eye_care_south_korea.aspx?afid=101

Industry Prospects

Eye care is expected to increase by a CAGR of 2% at constant 2014 prices over the forecast period, as more consumers will face uncomfortable eye vision in the future due to more frequent use of electronic devices than before. Standard eye care is expected to record positive growth but allergy eye care will continue to decline over the forecast period. More people will find eye care products for daily life however, within allergy eye care, more patients are searching for ophthalmologists to find more fundamental solutions than simply using eye care products by themselves.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Eye Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Eye Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Eye Care in South Korea market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation of international and local products

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Eye Care in South Korea?

* What are the major brands in South Korea?

* How are population trends affecting eye care product sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

* Track key industry trends, opportunities and threats

* Inform your marketing, brand, strategy and market development, sales and supply functions

Report Table of Contents:

EYE CARE IN SOUTH KOREA

Euromonitor International

June 2015

LIST OF CONTENTS AND TABLES

Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Eye Care by Category: Value 2009-2014

Table 2 Sales of Eye Care by Category: % Value Growth 2009-2014

Table 3 NBO Company Shares of Eye Care: % Value 2010-2014

Table 4 LBN Brand Shares of Eye Care: % Value 2011-2014

Table 5 Forecast Sales of Eye Care by Category: Value 2014-2019

Table 6 Forecast Sales of Eye Care by Category: % Value Growth 2014-2019

Executive Summary

Consumer Health Sees Strong Growth in 2014

New Product Developments and Packaging Innovations Target Niche Consumers

Consumer Health Companies Develop Marketing Strategies

Hypermarkets, Convenience Stores and Drug Stores Become Popular

Consumer Health Will Continue To Grow in the Forecast Period

Key Trends and Developments

New Product Developments and Packaging Innovations Target Specific Consumers

Consumer Health Players Focus on New Marketing Strategies

Diversification of Consumer Health Distribution Channel and Strong Performance of Consumer Health Products Not Sold in Chemists/pharmacies in 2014

Market Indicators

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014

Table 8 Life Expectancy at Birth 2009-2014

Market Data

Table 9 Sales of Consumer Health by Category: Value 2009-2014

Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014

Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014

Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014

Table 13 Distribution of Consumer Health by Format: % Value 2009-2014

Table 14 Distribution of Consumer Health by Format and Category: % Value 2014

Table 15 Forecast Sales of Consumer Health by Category: Value 2014-2019

Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches 2012-2014

Sources

Summary 2 Research Sources

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