'Korea Sleep Festa 2022 (hereinafter referred to as Sleep Festa)', which presented deep sleep techniques and solutions to improve sleep quality, was held at EXCO in Daegu on the 17th.

Organized by the Daegu Gyeongbuk Textile Industries Association and EXCO, and hosted by Daegu Metropolitan City, Sleep Festa is a "sleep-focused exhibition" that celebrated its second anniversary this year. This year, 170 sleep-related companies, including premium bedding companies, participated to introduce high-quality bedding and sleep-related products as well as sleep solutions for health.

In general, the optimal amount of sleep for newborn babies is 14 to 17 hours a day, and thisoptimal sleep time decreases little by little as we get older, so the "optimal sleep time" for adults is said to be about 7 to 9 hours. So, what happens if you sleep less or more than the 'optimal amount' of sleep? Not getting enough sleep or sleeping too much can be detrimental to your health and daily life, both physically and mentally.

From a physical standpoint, your risk of exposure to various diseases such as weight gain and obesity, weak immune function, high blood pressure, stroke, diabetes, and heart diseaseincreases. From a mental and behavioral side, lack of sleep can cause a decrease in performance, shorter attention-span, increased frequency in mistakes, and depression. Conversely, studies have also shown that sleeping too much can cause obesity due to lack of movement and lower endorphin secretion which can also lead to depression.

Ultimately, optimal sleep depends on the quality of sleep rather than the quantity of sleep. The exhibition where you coulddiscoveranswersto optimal sleep was Sleep Festa.

Visitor interest was expected to increase as much as the number of participating companies in this year's Sleep Festa event. The number of participating companies for 2022 Korea Sleep Festa had doubled, and the exhibition space was increased by 158% compared to the previous year. This represented the growing interest in Sleep Festaand the bedding and sleep industry.

The 2022 Sleep Festa, consisted of six zones: "Special Exhibit for Daegu-Gyeongbuk Bedding," "Exhibit for Trends & Promotions," "Exhibit for Medical Sleep Aids," "Exhibit for Smart Sleep and Healthcare," "Exhibit for Living & Furniture," and "Exhibit for Sleeping Aids." Firstly, at the "Special Exhibit for Daegu-Gyeongbuk Bedding," visitorswere ableto see the latest trends in handicraft accessories such as beds, mattresses, and bedding, and styling accessories such as curtains and blinds, as well as various rest-related exhibits.

In addition, at the 'Exhibit for Smart Sleep and Healthcare', visitors were able to see various sleep solutions applied with artificial intelligence (AI) and Internet of Things (IoT)-based technologies such as sleep-inducing smart products and sleep information systems based on big-data. Visitors were also able to see household appliances such as water heated mattress pads, massage chairs, air purifiers, dehumidifiers, air conditioners, and heaters. Furthermore, at the "Exhibit for Living & Furniture", technology-based deep sleep solutions, scented candles, diffusers, aromas, body care, home wear, etc. that help create a comfortable and healing bedroom environment and help you sleep was introduced. Moreover, in the 'Special Experience Zone', which received a lot of attention from visitors last year, there were opportunities to directly experience various smart living products and check the latest sleep science trends this year.

A large number of bed, bedding and sleep-related companies and organizations representing the region participated in this exhibition. Major exhibitors included 'Keimyung University Dongsan Hospital Sleep Center', which provides medical services for a good night's sleep, 'Lifefil', a life care brand that exhibited their anti-bacterial bamboo sleep pads and pillows, '3H' which exhibited their acupressure bed that is certified as a medical device, 'Romansive' with their premium Lichera sleep shot that was developed by Seoul National University researchers, 'Doctor Supply Ltd.' which exhibited various medical devices that relieve daily stress and help you sleep, and more.

EXCO, the convention centerfor the exhibition, directly invited visitors with high purchasing power to revitalize the bed, bedding and sleep industries, and also conducted export consultations with overseas buyers during the exhibition. In particular, since this year's exhibition was held simultaneously with 'Daegu International Beauty Expo', the largest beauty exhibition in Yeongnam, various information related to sleep, health, and beauty was shared.

Meanwhile, the 'Korea Sleep Festa 2022', which marked its second anniversary this year, was organized by the Daegu Gyeongbuk Textile Industries Association and EXCO, and hosted by Daegu Metropolitan City. The exhibition consisted of six zones: △Special Exhibit for Daegu-Gyeongbuk Bedding, △Exhibit for Trends & Promotions, △Exhibit for Medical Sleep Aids, △Exhibit for Smart Sleep and Healthcare, △Exhibit for Living & Furniture, and △Exhibit for Sleeping Aids, and 170 sleep-related companies participated to introduce high-quality bedding and sleep-related products as well as sleep solutions for health.