Life & Earth (CEO Hong Won-young)launched a new brand ecoAND and unveiled the expanded lineup of eco-friendlyproducts, attracting many consumers' attention.

Life & Earth is a company specializingin the production of eco-friendly living products and stationery, which meansproducts for both “Us” and ‘Earth” in “Life.” With the recent launch of ecoANDunder the slogan of “Life Goes On,” the company started a project to practicezero waste for a sustainable environment with life.

EcoAND's main product lineup includeseco-friendly products that can replace disposable products such as stainlesssteel straws, bamboo toothbrushes, and kraft paper tape.

In the United States, about 500 millionplastic straws are thrown away every day. As plastic does not decompose for along time, it is pointed out as a major cause of pollution of the environmentsuch as the sea and land. EcoAND 304 stainless steel straws, manufactured toreduce the number of plastic straws, are eco-friendly products which thecompany has done its best to ensure that customers can use them with confidencewith approval from the Ministry of Food and Drug Safety, FDA, and SGSinspections.

The plastic product that pollutes theenvironment as much as straw is toothbrush. Both disposable and regular toothbrushesare recommended to be replaced every two months, so toothbrushes that arediscarded have to be buried. EcoAND launched bamboo toothbrush to solve thisproblem.

Bamboo toothbrushes are 100% biodegradablein a short period of time, so replacing the toothbrush does not adverselyaffect the environment at all. Also, the fine brush contains charcoal, so userscan take care of their health as well as save the environment.

Kraft paper tape is a tape made using“kraft paper” made of softwood pulp with long fibers and high strength. Bysupplementing the durability, which is the weakness of the existing paper tapeby using kraft paper, it has passed the SGS ROHS standard certification.

EcoAND’s kraft paper tape does not have anouter PE coating unlike existing tapes, so it can be discharged together withthe paper box. The adhesive applied to the tape is also made with eco-friendlyhot melt and it uses water-soluble ink, making it a completely eco-friendly product.

A Life & Earth staff said,"Recently, as the seriousness of the environment is emerging, consumers'perceptions and consumption trends are also showing a strong tendency towardeco-friendly products. Now that campaigns for environment-conscious good consumptionare running, more and more consumers are looking for ecoAND's products.”