Due to the prolonged COVID-19 pandemic,more people are having skin problems by wearing masks. On the other hand, asexpectations for “no mask policy” in preparation for “with COVID” are rising,people are starting to pay attention to their skin.

There is a company that started with theidea of customizing cosmetic products according to each individual's skincondition. It’s Unizaar (CEO Sim Pil-bo), a startup that launched “CoKit:Cosmetic Kit,” 5-type DIY customizing powders that customers can choose on theirown and use it.

Unizaar is a manufacturing company thatproduces high-efficiency, hypo-allergenic powder cosmetics. It provides theservice that makes cosmetics by having the consumers select the efficacies theywant. It mainly produces Elastin Low Molecular Collagen 95 powder and D+ Creamoptimized for moisturizing, antioxidizing, and skin tone improvement.

Sim Pil-bo, CEO of Unizaar who hasexperience in launching various cosmetic brands, said, "We have segmentedour target customer base into DIY products tailored to the changing skinconditions of the day."

Currently, CoKit comes in five types ofpowder, allantoin, calamine, niacinamide, elastin low molecular collagen, andbrightening. With the individual packaging method, it not only preventsoxidation which often occurs in conventional powder products, but also addsportability, cleanliness, and convenience.

In addition to this product, Unizaar alsohas Detox Juice Toner that contains 81% apple, carrot, and beet extract and D+Cream for dieting women.

In particular, D+ Cream is a specializedcream for consumers who are concerned about the loss of oil and moisture anddeterioration of skin elasticity due to losing weight rapidly. A staff fromUnizaar said, “D+ Cream is high in nutrition, oil, and moisture, which is whyit’s loved by dieters.”

Sim said, "According to the data fromthe Korea Health Industry Development Institute (2019 Cosmetic IndustryAnalysis Report), the first place in domestic production is powder (47.5%) followedby mask pack (32.3%), so the future for power cosmetics market is bright. Withthe one-use stick nutrition powder CoKit, Unizaar led the powder market, andlike this, we will become the company that leads the 2nd K-beauty.”

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Courtesy of Unizaar