DreamPolymer (CEO Jun-ho Choi) participated in ‘2021 K-chemicals Cyber Exhibition’.
A startup venture company established in 2019, Dream Polymer runs a business focusing on manufacturing cosmetics based on the distribution of cosmetics raw ingredients, and it especially launched the ‘SUBIR’ brand eyelash cosmetic package in 2020 based on its own eyelash cosmetics recipe.
The product line of Dream Polymer consists of eyelashes or eye-related procedures and products for individual consumers. Currently, it has started exporting to Latin America and Southeast Asia, mainly from North America and Europe markets such as the U.S., Australia, Canada, Germany, Russia, Norway, Spain, Italy, and Hungary. Dream Polymer has built a system that can be customized with recipes and designs that are specialized to meet customer needs, and thus it is capable of OEM/ODM production.
CEO Jun-ho Choi of Dream Polymer has 14 years of experience working at a chemical company that produces cosmetic raw ingredients and polymers from the source. He decided to start a business since he was confident in manufacturing products using the raw ingredients of original eyelash cosmetics, based on his experience working in marketing and research institutes while working at company.
In addition, eyelash treatment cosmetic products were in a blind spot of safety because they were not familiar to the public. Having started with a motive to develop and produce products that anyone can recognize and to supply them to customers by securing the certification and stability of a reputable institution, Dream Polymer now has the U.S. FDA OTC and European CPNP certifications.
According to an official, the company selects and uses ingredients with little or no irritation to the human body and proves that they are harmless through skin hypoallergenic clinical trials.
The recently launched SUBIR Eyelash & Eye Multi Balm is made by adding functional ingredients such as niacinamide and adenosine based on cocoa seed butter and vegetable extracts. The products will be registered as functional products on the Ministry of Food and Drug Safety in the first quarter of 2022.
A Dream Polymer official said, “SUBIR Eyelash & Eye Multi Balm is effective for caring the damage that occurs after eyelash and semi-permanent procedures and for caring eyes that have become dry and crumbly due to the use of smartphones recently. We received positive responses on our products after collecting customer evaluations for low-volume products of 5g and 10g, so we plan to launch large-volume products of 30g, 50g, and 100g and carry out marketing activities in earnest.
SUBIR Eyelash & Eye Multi Balm 30g will be released after registering as functional cosmetics in the 1Q of next year.”
When asked about his future plans, he said, “Currently, customers can access our products only on video consultation and online platforms due to COVID-19, but we hope that soon, overseas buyers will be able to access them offline by participating in major offline cosmetic exhibitions in each country.”
The official relayed Dream Polymer’s aspiration as well. “As a cosmetics exporter, our business model and ultimate goal are to establish a position as a global cosmetics company by establishing branches in countries with high demand such as the U.S., Australia, Canada, Germany, Spain, and the United Arab Emirates. We aspire to become a leader in K-beauty eyelashes and eye cosmetics in the global market.”
‘2021 K-chemicals Cyber Exhibition’ opened in March and has been operated all time, and currently it has about 270 chemical companies. It supports overseas marketing of domestic companies in a non-face-to-face manner, and it boasts the largest scale in Korea for the information of various products including industrial chemicals (paints, adhesives, surfactants, MDI, polybutene, polyols, catalysts, foaming agents, additives, pipes, household plastics, additives, etc.) and cosmetics (sunblock, skin, lotion, shampoo, mask pack, etc.)
The chemical industry is closely linked to major industries such as electronics and automobiles, and it is particularly at the center of the global issue of carbon neutrality. In line with this, the Korea Specialty Chemical Industry Association (KSCIA), the organizer, helps domestic chemical companies to advance overseas through various supports such as export, research analysis, technical standards, HDR support, R&D business support in the fine chemical field, as well as response to international agreements, and it also carries out various activities related to carbon neutrality. The companies currently in the online permanent exhibition hall in chemicals have in total achieved more than $136 million cumulatively in 2021 as of the third quarter of the year. In addition to entering the online permanent exhibition hall, K-chemicals also hold online export consultation meetings in collaboration with KOTRA.