DILLY DILLY Inc. (CEO Hye-min Kim) participated in the 2021 K-Chemicals Cyber Exhibition.

DILLY DILLY is a color cosmetics brand that researched numerous fashion and beauty stores in the UAE and studied K-beauty's entry into the Middle East. Most cosmetics brands in the Middle East focus a lot on Korean skincare products, but makeup products are not receiving much attention. This inspired DILLY DILLY and led to the creation of the color cosmetics brand. DILLY DILLY has developed pigments by combining Korea's outstanding color cosmetics manufacturing technology with various skin tones in the Middle East, manufacturing and distributing all products in Korea.

DILLY DILLY's goal is to empower everyone to embrace natural beauty and increase confidence in all aspects of life, under the slogan 'Find My True Beauty.'. The target market targets women between the ages of 18 and 35 who are in GCC (Gulf and the Middle East), India, and Africa, and are interested in reasonable prices and K-beauty.

As a result, DILLY DILLY also has a corporation in Dubai, increasing accessibility to buyers in the Middle East, India, and Africa. In addition, UAE certification is completed and can be sold directly to the GCC area.

An official from DILLY DILLY stated "We are scheduled to launch an eye shadow product in December 2021. Furthermore, we are researching and developing skin care and color cosmetics, and many products are set to be released in 2022 and will be sold online. Through this, we are trying to reach more customers," they said.

"We want to contribute to enhancing our value by discovering the beauty that was hidden inside us," they said.

Meanwhile, the 2021 K-Chemicals Cyber Exhibition, an online exhibition in the field of chemistry, opened in March and is always in operation, and currently has 270 chemical-related companies. It supports overseas marketing of domestic companies in a contact-free manner and boasts the largest scale in Korea where you can see various product information of industrial chemicals (paint, adhesive, surfactant, MDI, Polybutene, polyol, catalyst, foaming agent, additives, pipes, living plastics, additives, etc.) and cosmetics (sunblock, lotion, shampoo, face masks, etc.).

The chemical industry is closely linked to major industries such as electronics and automobiles and is especially at the center of the global issue of carbon neutrality. In line with this, the Korea Precision Chemical Industry Promotion Association (KSCIA), the organizer, is helping domestic chemical companies advance overseas through various support such as export, research and analysis, technical standards, HDR support, and international agreements. Based on companies entering online permanent exhibition halls in the chemical sector, it has accumulated more than $136 million in 2021 as of the third quarter and is holding online export consultations with KOTRA in addition to entering the online permanent exhibition hall.

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