[CES 2021 All Digital] Hisense’s Fisher Yu: Laser TV enters the TriChroma era in 2021

As a leader in the laser display industry, Hisense is bringing Laser TV into the TriChroma era in 2021! On January 11, at the Virtual Consumer Electronics Show (CES) 2021, Fisher Yu, president of Hisense Visual Technology, officially announced that Hisense will launch a full line of TriChroma Laser TVs with screens between 75 in and 100 in. These televisions will provide dramatically improved brightness, color gamut and immersion experience. This means Hisense is officially bringing Laser TV into the TriChroma era.

A true springboard for global consumer electronics products, CES attracts a lot of attention every year. Affected by the epidemic, the show is offering its very first virtual edition in history in 2021. Hisense debuted at CES 2021 on Jan.11 at 7 a.m. As usual, Hisense will be launching the newest laser televisions, representing the biggest CES event. This year is no exception, and Hisense officially launches the Laser TV TriChroma with screens from 75 to 100.

What is so special about the Laser TV TriChroma? At the press conference, Hisense laser display division chief scientist Liu Xianrong explained that the Laser TV TriChroma has a new RGB (red, green, blue) laser light source architecture. . Lasers of different colors are contained separately and precisely controlled, resulting in purer colors. The high-level digital light processing (DLP) solution enables an image brightness of 430 nits, which exceeds that of a regular TV.

From two-tone to full color, we achieved a 128% improvement from the original RGB color. The TV’s highest color gamut standard can reach 107% of BT.2020 gamut. The three main light sources of color, achieving extremely high color purity, provide amazing chromatic performance. The color gamut coverage can reach up to 151% of the DCI-P3 cinema color standard, almost 50% above that of high-end cinema. According to Liu Xianrong, the experience with the basic Laser TV TriChroma has improved significantly.

“Hisense has defined two critical requirements for immersive viewing, namely the presence and experience of display devices that must meet the demands of family immersion. Liu Xianrong explains that Laser TV creates a presence with a giant screen. Specifically, something that is at least 75, and that offers full color coverage of the DCI-P3 standard, and brightness of over 350 nits. The latter also offers a close and visually comfortable viewing experience. As a television made in the age of artificial intelligence, the Laser TV also meets the socializing and entertainment needs of families. For example, newer laser televisions are equipped with smart cameras powered by the

Since the launch of Hisense’s first 100 Laser TV in 2014, the resolution has increased from 2K to 4K ; the light source went from the phosphor laser to the two-color laser, then to the TriChroma laser; and the size went from 75 to 100, then to 300! All of these upgrades and advancements were made in just six years.

There are more and more possibilities for laser beam display screens. According to statistics, Hisense Laser TV’s overseas sales grew 288% year-over-year in 2020, showing excellent performance in 17 countries including the United States, Mexico and Australia. In China, three Hisense Laser TV models are on the top 10 list of 2020. At the same time, the arrival of Samsung, Sony, LG and other major global manufacturers in the market has also given new life to this new display technology, in which China is the main player. The Consumer Electronics Market Research Office of the Chamber of China Electronics Trade has researched TV consumers for the past three years, and the results showed that Laser TV had the highest recommendation rate (70%), which is well above average industry (54%).

Launched just five years ago at CES, the new category of Laser TV has grown from a niche market to a mass market from a market, consumer and manufacturer perspective. Laser display technology is based on the principles of Moore’s Laws, and the market’s rapid growth is about to begin.

According to Fisher Yu, Hisense will also launch a Sonic-Screen Laser TV, a commercial laser TV with over 10,000 lumens and a mass-produced self-lifting Laser TV, taking laser display technology to a new milestone.

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