TCL®, one of the world’s largest and America’s fastest-growing television brand, today announced its much anticipated suite of new products at the 2018 International Consumer Electronics Show (CES).

TCL’s latest portfolio strengthens its reputation for picture performance with increased Contrast Control Zones™ for exceptionally bright whites and deep blacks, a new iPQ Engine™ for controlled and precise color reproduction, and high-dynamic range (HDR) Pro Gamma for impactful HDR performance in any environment. In addition, TCL Roku TVs will gain access to powerful new features – Roku Connect and Roku Entertainment Assistant that Roku plans to release in a software update later this year to the Roku® operating system.

TCL Roku TVs launching in the North American market this year will establish updated categories for the brand. Following 2017’s award-winning and well-recognized P6 Series, the 2018 6-Series will emphasize picture performance technologies and design innovation with a bold, brushed metal finish. Bringing powerful high dynamic range playback to a mainstream TV line, the brand new 5-Series will feature Dolby Vision™ HDR imaging combined with striking wide color powered by TCL’s NBP Photon™ technology. The 2018 6-Series also supports Dolby Vision.

“This year, TCL is really pushing the boundaries when it comes to what kind of viewing experience consumers should expect from their TVs and sound systems. We’re working smarter throughout the company and with our partners to make sure people understand that there’s a whole new level of home entertainment out there within reach,” said Chris Larson, Senior Vice President, TCL North America. “As we continue to innovate, we’re able to produce televisions engineered with features that maximize technologies which already exist in our sets like Dolby Vision and the Roku OS to deliver outstanding performance at an incredible value.”

In just four years since the partnership started, TCL and Roku have made great strides to provide industry-leading smart TVs to consumers. TCL ended 2017 as the #3 smart TV brand in the U.S. with all of its smart TVs powered by the Roku OS. In 2018 TCL Roku TVs are slated to receive a range of new features delivered through a software update to the Roku OS. Roku Connect will enable Roku TVs to easily connect to other AV devices in the Roku ecosystem such as soundbars and speakers enabling consumers to easily add great sound to a TV and audio system around the home. Roku Entertainment Assistant, a voice assistant for entertainment will let customers launch podcasts, movies and TV shows from their favorite services with a simple voice command.

“Roku TV is growing fast in popularity, and TCL is a key partner who is instrumental in its success,” said Roku CEO Anthony Wood. “We envision a broader Roku ecosystem where the TV is the center of the home entertainment experience making Roku TV even more desirable. With Roku Connect it will make it easy to add great sound to an already great TV.”