Dirk Koslowski, IFA Director, announced the date of CE China 2021 at the IFA 2020 Special Edition in Berlin. The international consumer electronics show will take place on 16 - 18 September 2021 at Poly World Trade Center Expo in Guangzhou. The German Federal Ministry for Economic Affairs and Energy has already confirmed its support for the official German Pavilion.

In 2019, CE China - a global IFA event - hosted 275 exhibitors and more than 10,000 visitors from 45 different countries and regions around the globe. This year, CE China co-hosts the International Consumer Electronics (CE) Summit 2020 by IDG Asia, a long-time partner and co-organizer of CE China. The event is to be held from 24 - 25 September 2020 in Guangzhou. CE China exhibitors and partners of the IFA Retail University can utilize the stage of CE Summit to connect with the thriving Chinese market.

“With the CE China 2021 edition, we are bringing the successful concept of IFA Berlin to Guangzhou once again. Thanks to the support of the Guangzhou Municipal Government and our strong Asian retail partners, the show has been a huge success”, said Jens Heithecker, IFA Executive Director and CE China Chairman.

Registration for CE China 2021 – Register now! Take advantage of the 25% early bird discount for your booth booking until 31 October 2020! 

About CE China

CE China - a global IFA event - is designed to link premium brands, important market players and retailers. The show is a vibrant platform that unites global brands with Asian retailers keen to bring new products to their customers. In 2019, 275 exhibitors showcased their latest products and innovative consumer electronics and home appliances solutions. In line with the trends of the industry, the show included segments on virtual and augmented reality as well as on new mobility, including new energy vehicles and autonomous driving. The IFA Retail University, as a vital part of CE China, is one of the significant cornerstones for retailers and buyers. International brands and partners from across Asia successfully used the show for networking and collecting feedback from consumers.